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In this issue

1.	How-To: Brand Admiration & the Power of Love: Build a Brand That People Adore
2.	Survey Says: Are Marketers Optimistic About the Rest of 2016?
3.	PRO NEW Seminar: Naked Mole Rats, Fluffy Hamsters, and the Universal Algorithm
4.	My View: Need Content? Drop Your Agency and Create Your Own Brand Newsroom
5.	Infographic: The Psychology of Successfully Marketing to Millennials

Ready to make Instagram a money making machine? Join us on August 16 for Seven Ways to Reach Revenue Goals With Instagram. Register today.

How-To

Brand Admiration and the Power of Love: Build a Brand That People Adore

By Josh Zywien

Inspiring and evoking feelings of brand love aren't accidental occurrences. Cultivating and fostering it require a purposeful, methodical, and strategic process that builds meaningful relationships over time. Read More

FOR PRO Members

NEW Seminar: Naked Mole Rats, Fluffy Hamsters, and the Universal Algorithm

You'll learn how to stop chasing elusive algorithms and instead focus on the more predictable, reliable needs of humans operating online. You'll come away with the tools to respond to big algorithm changes without relying on guesswork. Read More

Are you ready to kick your email program up a notch? Don't miss our August 12 Email Marketing Virtual Conference (free). Register today.

Survey Says

Are Marketers Optimistic About the Rest of 2016?

By Ayaz Nanji

Most marketers in the US say they think that revenue will increase through the rest of 2016 and that the marketing function is growing in influence within their organization, according to a recent report from the American Marketing Association (AMA) and Millward Brown Vermeer. Read More

Quick Take

The Psychology of Successfully Marketing to Millennials [Infographic]

By Verónica Jarski

Want to know more about Millennials and how to market to them? Here's a look at vital stats about this demographic—and info about how best to reach it. Read More

My View

Need Content? Drop Your Agency and Create Your Own Brand Newsroom

By Aviv Canaani

Many companies rely on an ad or marketing agency to fulfill their content needs. But there are advantages to building your own, internal "brand newsroom." Here are five of those advantages. Read More

event calendar

Aug 4	PRO Seminar—Naked Mole Rats, Fluffy Hamsters, and the Universal Algorithm
Aug 4	MarketingProfs University—Search Marketing School
Aug 11	PRO Seminar—Digital Trends for 2017: What You Need to Know Now
Aug 12	Virtual Conference—Email Marketing \| 3 online sessions *FREE!*
Aug 16	FREE Seminar—Seven Ways to Reach Revenue Goals With Instagram
Oct 18-21	B2B Marketing Forum—Register by August 31 and save up to $300

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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