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| By Robert M. Wright |
| Stories matter. We see it over and over again: Companies that capitalize on an inflection point and grab a leadership position always have a thought-provoking point of view that resonates with buyers.
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| Stand-up comic, author of How to Be Black, and former director of digital at The Onion, Baratunde Thurston has an uncanny ability to meld business sense and humor to both build an online audience. Hear what he has to say.
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| This 35-page guide will teach you why Facebook Ads are worth your time and money, how to target the right audience, do's and don'ts for writing ad copy and choosing creative, how to measure your results, and much, much more!
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| Amazon Trouncing Google as First Stop for Shoppers |
| According to Forrester Research, consumers tend to prefer starting their online purchasing research with Amazon rather than Google: 30% of online buyers surveyed say they began researching their most recent online purchase via Amazon, more than twice the proportion (13%) who began their research with Google.
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Use Empathetic Marketing to Win Customers
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| We're living in an age of post-Recession caution. Customers want to know that you empathize with the personal and business challenges they face. If you can demonstrate such empathy, then you just might be able to inspire them to pull out their wallet.
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By Drew McLellan
Most people struggle with the right words to tell potential clients that, no, their professional advice isn't free. Find out how to best convey the value of your hard-won knowledge and experience.
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