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In This Issue
+ How-To: Seven Tips for More-Profitable Direct Mail in This Economy
+ PRO: On-Demand Seminar With Guy Kawasaki
+ Survey Says: Politics and Social Media: Capitol Hill Connects
+ Quick Take: The Early Marketing Skinny on Google+
+ My View: Ignore the Latino Market at Your Own Peril
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Advertisement  Good content is more than a luxury. It's a necessity. Content that tells stories with personality and helps customers solve problems can mean the difference between a ho-hum and a hooray! reaction from customers, prospects, and website visitors. Join us at Digital Marketing World: Content on August 12. Register now—it's FREE!
How-To Seven Tips for More-Profitable Direct Mail in Today's Economy
By Dean Rieck
If you create or manage direct mail programs, the current economy probably has you pulling your hair out. Now is the perfect time to get back to the basics and core principles of direct marketing. Read More
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PRO On-Demand Seminar: The Art of Enchantment With Guy Kawasaki
Join Guy Kawasaki as he explains how to influence people's hearts, minds, and actions. Whether you're looking to influence your customers, employees, or boss, you'll understand how to bring about change by aligning with their goals, being likeable and trustworthy, and explaining a situation in ways that others can relate to and embrace. Read More
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Advertisement  Sixty-nine percent of consumers will shop online or use comparison shipping websites for back-to-school shopping. Will you be prepared for the first day of class? Read more about back to school email trends. Download Now!
Survey Says
Politics and Social Media: Capitol Hill Connects With Constituents
Facebook and YouTube are big hits on Capitol Hill. Most Members of Congress have integrated social media into their communications strategies—to gauge public opinion, communicate with constituents, and reach new people. Read More
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Quick Take
The Early Marketing Skinny on Google+
Marketers, pay attention. Google+ may be the new kid on the social block, but it's shaping up to become a big influence on your work. Here are some ways the new social network will likely affect marketing. Read More
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My View Ignore the Latino Market at Your Own Peril
By Ginger Zumaeta
The Hispanic population of the US has increased a whopping 43% in just 10 years and now constitutes 16.3% of the total. That’s a national trend any marketer needs to pay attention to. Read More
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@NickWestergaard The New Old-Fashioned Blog Headline Formula https:////is.gd/6xBLlt
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Forum Today's Question
By batalaz 7/28/2011 at 10:08 AM
Should ethics be a formal and explicit part of setting strategic direction, formulation, and implementation? Go To Question
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Aug 11
 PRO Seminar—How to Rapidly Grow Your Business by NOT Marketing with Michael Stelzner
Aug 12
 Digital Marketing World—Content free online conference
Aug 18
 PRO Seminar—Subject Lines: The Impact on Email Subscriber Behavior with Dela Quist
Aug 23
 FREE Seminar—Lead Gen Demystified: Tips from the Trenches sponsored by Silverpop
Sep 15-30
 MarketingProfs University LIVE—Search Marketing School save $200 with code GETFOUND
Feb 16-17
 SocialTech 2012—Drive leads and sales Get notified when registration opens
 
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