MarketingProfs: How to Write Cold Emails to Millennials | Brand Video Benchmarks | Marketing Roles and Salaries

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Together with the email marketing experts:

Tuesday, July 09, 2019

	How to Write Cold Emails to Millennials and Get a Response
	ABM: How to Select the Right Accounts for Your Organization
	Brand Video Benchmarks: Length and Engagement Trends [Study]
	Marketing Department Roles and Salaries [Infographic]

How to Write Cold Emails to Millennials and Get a Response

Millennials are expected to outnumber members of any other generation in the USA this year. How can savvy marketers make the most of this opportunity? What's the best way to reach out to the Millennial market? What kind of message is most likely to resonate? Read the article.

Avoid Sending Broken Emails Ever Again

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So many moving parts. So many things that can wrong. But there is a way to catch your email campaign's broken links, images, and tracking. And test load times. And improve subject lines. And do even more still... Like create better emails, faster. And reach the inbox, not the spam folder. Start sending better email today with Litmus.

ABM: How to Select the Right Accounts for Your Organization

Learn how to collaborate with your sales team using the three pillars of ABM to select accounts with the highest likelihood of making a near-term purchase. Find out more.

Brand Video Benchmarks: Length and Engagement Trends [Study]

The average length of brand videos in 2018 dropped significantly—that's the second year in a row—according to recent research. Check out these interesting findings.

Marketing Department Roles and Salaries [Infographic]

Marketers' day-to-day responsibilities, together with what's expected of marketing departments and marketers, continue to shift. So do marketing skill sets and marketing team structures—and marketing salaries. For typical marketing roles and salaries, check out the infographic.

Profs Picks

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We marketers are always on the lookout for ways to improve our email campaigns. After all, we need to entice readers to click through and read our messages instead of, or at least in addition to, all the myriad messages other marketers are sending them via countless channels. A great way to stand out? Animated GIFs in emails. If you'd like to know how to use GIFs in your emails—everything from the pros and cons, to great examples of GIF use, to ways to create GIFs, to the email clients that support GIFs—check out this guide to using animated GIFs in email.

If you're a B2B marketer looking for some truly amazing learning opportunities, check out the packed schedule of this year's MarketingProfs B2B Forum! The sessions cover everything from building content that converts, to creating plans and budgets CFOs will love, to using neuromarketing principles to elicit response, to all that you need to know about ABM, writing, SEO, MarTech, Sales & Marketing alignment, and so much more. Oh, and there will be workshops. And creative networking. And the keynotes! Avoid that pit-in-the-stomach FOMO feeling: Join your fellow marketers in Washington DC.

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[Webinar] Data Enrichment for Email: Five Things You Need to Do
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—Vahe Habeshian, Director of Publications

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