MarketingProfs Today: Social Media Scheduling | Holistic Measurement | Humor in Marketing | Brands vs. Consumers on Social

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In this issue

1.	How-To: How to Schedule Your Social Media Updates More Efficiently
2.	Article: Four Steps to Developing a Holistic Approach to Measurement
3.	PRO New Live Seminar: Seven Professional Secrets to Safely Use Humor in Marketing
4.	Quick Take: How to Win a Scholarship to MarketingProfs Marketing Writing Bootcamp
5.	Survey Says: What Brands Post on Social vs. What Consumers Want to See
6.	Infographic: How to Make Money as a Writer

Achieve Virtual Event Victory. Many companies often underestimate the effort involved with producing a virtual event. They also frequently fail to see the value of collaborating with a trusted partner. This free guide lays out essential tips and strategies for hosting a successful virtual event.

How-To

How to Schedule Your Social Media Updates More Efficiently

By Lilach Bullock

Less time scheduling social posts means more time creating great social content. Here are some tricks for creating an efficient scheduling process and three tools that can help you get your content seen. Read More

Four Steps to Developing a Holistic Approach to Measurement

By Mark C. Nardone

These four steps will help you make sure your goals are measurable and, most important, revenue-driving. Read More

FOR PRO Members

New Live Seminar: Seven Professional Secrets to Safely Use Humor in Marketing

Reserve your spot for this upcoming Teach Me How seminar with Erik Deckers to learn seven techniques to finding humor in almost every situation (including the ones you're not supposed to). Read More

Achieve Virtual Event Victory. Like conferences, virtual events are created for discussing topics that are top-of-mind among senior executives and a great way to position your organization as a subject-matter-expert. Download our guide to learn how to start hosting successful virtual events today.

Survey Says

What Brands Post on Social vs. What Consumers Want to See

By Ayaz Nanji

There is a significant disconnect between what marketers post to social media and what consumers want to see brands post, according to recent research from Sprout Social. Read More

AT-A-GLANCE

How to Make Money as a Writer [Infographic]

By Laura Forer

Freelance writers have options beyond blogging to make money in their fields. And brands should know what the going rates are and where to match up with qualified writers. Read More

event calendar

Jul 12	Marketing Writing Bootcamp—3 live keynotes + 10 on-demand sessions
Jul 13	Virtual Conference—Content Marketing \| Effective strategies for revenue-generating content!
Jul 19	Teach Me How— Seven Professional Secrets to Safely Use Humor in Marketing
Jul 24	FREE Seminar—How to Build an On-Demand Webinar Content Strategy
Nov 13-16	B2B Marketing Forum—Register by September 14 to save up to $200!

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