MarketingProfs Today: Psych of Social Conversion | Referral Best-Practices | Events for Retail

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: From Engagement to Leads: The Psychology Behind Converting Social Media Fans
2.	Quick Take: Invite Your Friends! Three Best-Practices for a Successful Referral Program
3.	PRO Seminar Today: The Zappos Story: Create and Sustain a Culture of Service
4.	Survey Says: The State of Customer Service in 2015
5.	My View: Event Marketing Can Help You Supersize Your Sales

Promote your company with a set of striking business cards. Super easy to order, super hard to ignore! Moo.com.

How-To

From Engagement to Leads: The Psychology Behind Converting Social Media Fans

By Bojana Dobran

Converting social media fans requires more than constant sharing; it requires understanding the ways they interact and build relationships. Read More

FOR PRO Members

Today's PRO Seminar: The Zappos Story: Create and Sustain a Culture of Service

Zappos Insights speaker and culture evangelist Jon Wolske will share the value system and legendary approach to customer service that Zappos is known for. He'll show you how that culture of service can be applied in any industry or company—including yours! Read More

Give your employees a Business Card to be proud of with Moo.com’s Premium Business Cards. Easy to order, hard to ignore! Find out more.

Survey Says

The State of Customer Service in 2015

By Ayaz Nanji

One-third of consumers who contact a brand on social media with a customer service issue never get a response, according to a recent report from the Northridge Group. Read More

Quick Take

Invite Your Friends! Three Best-Practices for a Successful Referral Program

By Matt Kates

Brands looking to launch referral programs or fine-tune their current efforts must embrace best-practices that help guide audiences through three distinct phases of engagement. Read More

My View

Event Marketing Can Help You Supersize Your Sales

By Tori Atkinson

Event marketing offers retailers a chance to achieve new levels of customer engagement, creating buzz and translating it into sales. Read More

event calendar

Jul 9	PRO Seminar—The Zappos Story: Create and Sustain a Culture of Service
Jul 10	Virtual Conference—Demand Generation: 3 online sessions—FREE!
Jul 14	FREE Seminar—Webinar Benchmarks Report
Jul 16	PRO Seminar—Reframe Your Media Strategy to Identify and Engage New Audiences
Jul 21	FREE Seminar—Five Ways to Prove the Value of Your Marketing Team
Oct 20-23	B2B Marketing Forum 2015—Register now to save up to $300

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

Advertise with us: Download our Media Kit
or call (866) 557-9625

Want to contribute an article to MarketingProfs? See our guidelines.

Copyright © 2000-2015 MarketingProfs, LLC All Rights Reserved
Terms under which this service is provided to you.
We protect your privacy. All logos and names are the copyrights of the respective owners.

MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625