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In This Issue
+ How-To: Picture This: Acquisition Email That's More Visual
+ PRO Seminar: How to Effectively Generate and Manage Leads
+ Survey Says: 7 in 10 Use Only Mobile for at Least One Web-Based Activity
+ Quick Take: Three Digital Initiatives That Complement Your SEO Program
+ My View: 19 Reasons Your LinkedIn Headshot May Be an Epic Fail
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How-To Picture This: Acquisition Email That's More Visual
By Eric Didier
Look at the evolution of social media, and you'll plainly see that it's being driven by imagery. But email, too, is a social medium, and now is a great time to evaluate how you use images in your email marketing. Read More
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PRO PRO Seminar: How to Effectively Generate and Manage Leads
You'll learn to set the stage for success by identifying your targets and basic metrics, establishing qualifying buying stages, generating demand, and nurturing and converting leads. This PRO seminar is the kickoff class of MarketingProfs University's B2B Lead Roundup course. Read More
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Advertisement  Got a tough marketing challenge? Don't sweat it. Use code SUMMER to save 30% on PRO membership.
Survey Says
7 in 10 Use Only Mobile for at Least One Web-Based Activity
Mobile devices have a strong hold on today's consumers, so much so that some users are becoming totally mobile dependent, whether at home or on the go: Half of smartphone and tablet users (51.1%) say they now check their email using only their mobile device. Read More
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Quick Take
Three Digital Marketing Initiatives That Complement Your SEO Program
Search engine optimization is a great bet for generating long-term value, but that's no reason to sit around waiting for SEO to take effect when you can bolster your burgeoning optimization program with short-term creative initiatives. Read More
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My View 19 Reasons Your LinkedIn Headshot May Be an Epic Fail
Tobias Schremmer
Do you hate how you look in photos? Especially in your headshot on LinkedIn, where you'd love to make a great first impression? Fear not! Just avoid these 19 headshot no-no's. Read More
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Jul 10
 FREE Seminar—The New Rules of Success for Mobile App Engagement and Retention
July 12
 PRO Seminar—MarketingProfs University: How to Effectively Generate and Manage Leads
Jul 12-19
 MarketingProfs University LIVE—B2B Lead Roundup save $200 with code ROUNDUP
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 FREE Seminar—Slide Makeovers: How to Design Slides for Webinar Presentations
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 PRO Seminar—How to Hammer Your Brand Into the Minds of Your Consumers
Aug 9-27
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 B2B Forum 2012—Boston save $300 or more with the Early Bird rate
 
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