MarketingProfs: Future of marketing events | ROI of employee advocacy | Covid's impact on content, priorities

Your Source for What Matters in Marketing • From the Team at MarketingProfs

Wednesday, July 08, 2020

	The Future of Marketing Events in the Age of COVID-19
	Five Measures for Proving the ROI of Your Employee Advocacy Efforts
	Virtual Event on Marketing Technology: Session 1, Mastering Martech MarketingProfs Event
	COVID-19's Impact on Marketers' Content, Investment, and Targeting [Study]

The Future of Marketing Events in the Age of COVID-19

The challenge for events in 2020 and beyond is how they can remain profitable while keeping the best interests of the industry they serve—and the safety of speakers, sponsors, and attendees—at the forefront. Here are some likely scenarios for the future of events.

Five Measures for Proving the ROI of Your Employee Advocacy Efforts

The definition of "employee advocacy" is straightforward: the promotion of an organization by its staff members. It's a low-cost, high-return way to increase brand awareness, drive engagement, and attract talent. But can you show how that impact is related to business goals?

Virtual Event on Marketing Technology: Session 1, Mastering Martech

MarketingProfs event

With 3 sessions, this FREE virtual event—this Friday—has something for everyone. Up first: a framework & best-practices to help you master martech—from acquisition to implementation and beyond. In Session 1, Chris Penn will be your expert guide on "Your Journey to Marketing Technology Nirvana." Join us! Sign up now.

'This is an incredible group of sharers and carers—and simply a heck of a lot of fun!'

PRO benefit

That's just one of the awesome comments posted in the new PRO Facebook group. If you're a MarketingProfs PRO subscriber, join the group here. Not yet PRO? Sign up here AND start a free PRO trial.

COVID-19's Impact on Marketers' Content, Investment, and Targeting Strategies [Study]

The COVID-19 pandemic has driven most marketers to shift to creating more social media content and thought leadership content, according to recent research. Check out findings from this LinkedIn study.

Profs Picks

MarketingProfs event

You've heard that you should "Be Human" in your marketing. But what does that entail? Mainly, it entails empathy—the foundation of marketing that connects on a deeply human level with your audiences, including prospects and customers. In short, it's a marketing superpower. An upcoming doubleheader event on Empathy in Marketing features two webinar presentations: "The ROI of Empathy: How Marketers Use Customer Empathy as a Business Differentiator" and "Empathy and the Future of Marketing: B2B Success Stories." They feature two highly regarded marketing and customer experience experts who can help you positively transform your marketing's effectiveness. Sign up today (it's free!).

Upcoming Events

JUL

[Webinar] Sneak Peek: 2020 Email Trends and Strategies to Know
sponsored by Litmus | 60 minutes

JUL

[Friday Forum] Marketing Technology
sponsored by Cvent | 3 live sessions

JUL

[Webinar] Five Signs Your Marketing and Sales Teams Need a Relationship Rx
sponsored by RollWorks | 45 minutes

JUL

[Webinar] Content After the Apocalypse
sponsored by SEMrush | 60 minutes

NOV

3–6

[San Francisco] MarketingProfs B2B Forum 2020
Risk-Free Cancellation

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