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In this issue

1.	How-To: Dying Sales Funnel? Bring Dead Leads to Life Through Lead Nurture
2.	#SocialSkim: Snapchat's Transformative New Feature, Plus 10 More Stories This Week
3.	PRO Toolkit: Email Campaign Planner
4.	My View: Why Marketers Need to Master the 'Here and Now' of Mobile Customer Engagement
5.	Survey Says: The Amazing Scope of What Happens Online in a Minute [Infographic]

You want to be an email marketing baller? You want to create emails that are engaging? Stimulating? All together amazin'? Then don't miss our August 12 Email Marketing Virtual Conference. Register today.

How-To

Dying Sales Funnel? Bring Dead Leads to Life Through Lead Nurture

By Brad Dodge

Rather than just pass leads off to Sales, marketers now shape and guide prospects through the sales funnel until purchase intent is clear. Thanks to lead nurturing, doing so is easier and more effective than ever before. Read More

FOR PRO Members

Toolkit: Email Campaign Planner

This tool provides you with step-by-step instructions for creating email campaigns that deliver the results you need. You'll be able to define your campaign goals, set a budget, segment your list, create compelling calls to action, and evaluate your results. Read More

Join us on July 12 for Five Ways to Build a Behavior-Driven, Data-Enriched Customer Experience to learn how to integrate and act on data from across channels to deliver a more satisfying experience throughout the customer journey. Register today.

Survey Says

The Amazing Scope of What Happens Online in a Minute [Infographic]

By Ayaz Nanji

Each minute, on average, consumers watch 7 million online videos, buy $222,000 worth of goods from Amazon, and ask Siri 100,000 questions, according to recent research from Domo. Read More

Quick Take

#SocialSkim: Snapchat's Transformative New Feature, Plus 10 More Stories This Week

By Christian Neri

A new feature alters how—and why—we use Snapchat, and Facebook's News Feed tweaks has many publishers up in arms. Also: how to boost your SEO with social, an infographic on Facebook ad-targeting, and Snapchat's new demographic. Read More

My View

Why Marketers Need to Master the 'Here and Now' of Mobile Customer Engagement

By Damian Rollison

Marketers continue to look for ways to connect with local customers through mobile, but many miss an important opportunity: tapping into "here and now" moments of customer engagement. Read More

event calendar

Jul 12	FREE Seminar—Five Ways to Build a Behavior-Driven, Data-Enriched Customer Experience
Jul 14	PRO Seminar—The Broken Promise of Digital: Making the Customer the Center of What We Do
Jul 21	PRO Seminar—Stand Out: How to Develop Breakthrough Ideas
Jul 26	FREE Seminar—Video Content Is King: 23 Secrets for an Effective Video Strategy
Aug 4	MarketingProfs University—Search Marketing School
Aug 12	Virtual Conference—Email Marketing \| 3 online sessions *FREE!*
Oct 18-21	B2B Marketing Forum—Register by August 31 and save up to $300

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Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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