MarketingProfs Today: Engaging on LinkedIn | Keep Your Marketing Legal | Product Packaging

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In this issue

1.	How-To: Engaging on LinkedIn: Five Strategies for Sales and Marketing Leaders
2.	Podcast: How to Keep Your Marketing Legal: Attorney Sara F. Hawkins
3.	PRO How-To Guide: SEO for Content Marketers: Push Your Content to the Top
4.	Survey Says: 2015 Global Ad Spend Forecast by Medium and Region
5.	My View: From Browsing Online to Delivery, Product Packaging Matters to E-Commerce

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How-To

Engaging on LinkedIn: Five Strategies for Sales and Marketing Leaders

By Kristina Jaramillo

A LinkedIn marketing or selling strategy is the difference between a B2B sales or marketing team that drives consistent revenue opportunities and one that just has lots of connections it does not engage with. Read More

Podcast

How to Keep Your Marketing Legal: Attorney Sara F. Hawkins on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Attorneys Sara F. Hawkins and Kerry O'Shea Gorgone discuss the latest tips from the FTC on how brands and bloggers should legally disclose sponsored content and run promotions. Read More

FOR PRO Members

How-To Guide: SEO for Content Marketers: How to Push Your Content to the Top

In this 23-page guide, you'll learn how to optimize your content for search engines by identifying your target audience and the types of information they search for, crafting strategies for using keywords and links to boost your ranking, and evaluating your search engine results. Read More

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Survey Says

2015 Global Ad Spend Forecast by Medium and Region

By Ayaz Nanji

Global ad expenditure is expected to grow 4.2% globally in 2015, reaching $531 billion by the end of the year, according to a June forecast from ZenithOptimedia. Read More

My View

From Browsing Online to Delivery, Product Packaging Matters to E-Commerce Shoppers

By Amy Finn

Consumers don't merely want online purchases to arrive quickly; they also want brand recognition—which means creative presentations of packaging. If your brand doesn't provide it, customers will purchase from one that does. Read More

event calendar

Jul 9	PRO Seminar—The Zappos Story: Create and Sustain a Culture of Service
Jul 10	Virtual Conference—Demand Generation: 3 online sessions—FREE!
Jul 14	FREE Seminar—Webinar Benchmarks Report
Jul 16	PRO Seminar—Reframe Your Media Strategy to Identify and Engage New Audiences
Jul 21	FREE Seminar—Five Ways to Prove the Value of Your Marketing Team
Oct 20-23	B2B Marketing Forum 2015—Register now to save up to $300

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