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Wednesday, July 6, 2022

📋 Table of Contents

1. The Five Layers of the Modern Martech Stack

2. Six Ways to Use AI for B2B Growth

3. Crank Up the Summertime Heat on Your ABM Program sponsored webinar

4. The Social Media Platforms Used Most by Journalists

5. 53 Sessions to Help You (and Your Team) Rock the Coming Year MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

The Five Layers of the Modern Martech Stack
article
The Five Layers of the Modern Martech Stack
A well-functioning martech stack should be like a five-layer burrito—a worthy set of ingredients by itself that makes for an even better combination. Here's what modern marketers have been putting into their "burritos." »
Get Multichannel Data-Monitoring in Real-Time
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Get Multichannel Data-Monitoring in Real-Time
So, you want to build reports on how your Facebook Ads, Google Ads, SEO, email campaigns, and remarketing are affecting your sales and leads... but you only have 10 minutes. We've got you covered! Discover the ultimate multichannel data-monitoring tool with a personalized product tour. »
Six Ways to Use AI for B2B Growth
article
Six Ways to Use AI for B2B Growth
Mundane tasks taking up your time? Overwhelmed by data? Good news: there's an AI-based tool for that. »
sponsored webinar
Crank Up the Summertime Heat on Your ABM Program
In this webinar, ABM expert Stefanie Neer will show you how she put together a standout ABM program... in less than 2 months! Learn how to create a program from scratch (or just dust off the cobwebs from your current program), gain some quick wins, and take your ABM from zero to hero. »
The Social Media Platforms Used Most by Journalists
research
The Social Media Platforms Used Most by Journalists
Twitter is the go-to social network for journalists, but it isn't the top platform that the public turns to for news, according to recent research. Check out the study findings. »
53 Sessions to Help You (and Your Team) Rock the Coming Year
MarketingProfs B2B Forum
The October 2022 B2B Forum conference program is here! And it's jam-packed with hands-on, tactical sessions to help you (and your whole marketing team) get results in 2022, 2023, and beyond.
Check out the #mpb2b conference program
Profs Picks
sponsored
It's no secret: You need a unified source for your marketing analytics. Otherwise you get Facebook, Google, CRM, and SEO all shouting at you in self-absorbed monotone, claiming to influence sales. It's time to be done with hearsay. Using Google Sheets and Public API integrations, Whatagraph makes it easy to import data from any source and get the objective truth. You can also show your clients you care by applying custom branding, logos, colors, and domains. Not an analytics wizard? No problem—Whatagraph have premade templates that make it easy to both build reports and give you an idea of what those reports should show you. Now that's a one-stop shop.
Afoot in the Neighborhood
MarketingProfs community goings-on
You're probably familiar with the legendary Marketing Smarts Podcast, which recently passed its 500th episode (Whoa!). But did you know it now has its own YouTube show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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Upcoming Events
JUL
7
[Webinar] Crank Up the Summertime Heat on Your ABM Program
45 minutes | sponsored by Drift
JUL
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[Master Class Watch Party | Lessons 1–6]
Using Research for Content and Thought Leadership
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[Webinar] Your Secret to Weathering Economic Uncertainty
45 minutes | sponsored by BlueOcean
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[Friday Forum] Customer Experience
3 live sessions | sponsored by ActiveCampaign
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