MarketingProfs Today: Content That Converts | After-Hours Work Email | Video in the Marketing Funnel

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In this issue

1.	How-To: Seven Content Types That Will Increase Leads and Conversions
2.	PRO On-Demand Seminar: Content Formula: How to Create and Measure Content That Converts
3.	Survey Says: Are Americans Ever Free From Work Email? [Infographic]
4.	Infographic: Video Content and Its Role in the Marketing Funnel

By upgrading to PRO membership, you'll receive unlimited access to a virtual library of marketing training information, best practices, trends, and other relevant content to help you find solutions to your marketing challenges. Bonus: save 25% this month only with code JULYPRO!

How-To

Seven Content Types That Will Increase Leads and Conversions

By Andrew Gazdecki

You want your customers and potential customers to think of your content less as annoying advertisement and more as valuable, useful, or enjoyable marketing. Consider these seven types of content proven to help you increase leads and optimize conversion rates. Read More

FOR PRO Members

On-Demand Seminar: The Content Formula: How to Create and Measure Content That Converts

In this Teach Me How seminar, we'll show you 10 ways you can quantify the return on your marketing through a consistent content approach. You'll also learn how to use content to create an appealing destination that your customers can't wait to visit again and again. Read More

PRO's virtual library of training, best practices, trends, and tools helps marketers like you stay up-to-date so you can face any marketing challenge head-on. Bonus: Save 25% this month only with code JULYPRO.

Survey Says

Are Americans Ever Free From Work Email? [Infographic]

By Ayaz Nanji

Most Americans are dealing with work emails after office hours, including checking their inboxes on weekends and while on vacation, according to recent research from Reachmail. Read More

AT-A-GLANCE

Video Content and Its Role in the Marketing Funnel [Infographic]

By Laura Forer

Some 90% of customers say they find video helpful when making shopping or buying decisions. But using video in marketing isn't always straightforward: You have to pick the right video for each stage of the marketing funnel. Read More

event calendar

Jul 11	FREE Seminar—Five Must-Haves for an Effective Email Campaign
Jul 18	FREE Seminar—The Secret to AdWords, Facebook, and Display ROI: Phone Call Conversions
Jul 20	Teach Me How—Advanced Google Analytics for Marketers
Jul 25	FREE Seminar—How to Build and Scale a Webinar Program
Aug 3	Seminar—How to Create an Analytics Strategy That Ensures Success
Aug 3	Online Course—Marketing Measurement & Analytics \| 13 online classes
Oct 3-6	B2B Marketing Forum—Save $200 when you register by July 31!

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Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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