MarketingProfs Today: 3 Negative Content Trends | Triumph Over Trolls | Whitepapers

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In this issue

1.	How-To: How You Can Conquer These Three Negative Content Trends
2.	Podcast: How to Triumph Over Trolls and Misinformation: Janice Person of Monsanto
3.	PRO How-To Guide: Email Essentials: Chief Strategies for Maximizing Click Rates
4.	My View: Three Reasons for Including Whitepapers in Your Content Strategy
5.	Survey Says: Trending Content Topics in B2B Marketing

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How-To

How You Can Conquer These Three Negative Content Trends

By Jacob Warwick

Increasing content noise and competition, greater reliance on pay-to-play content promotion models, and over-promotion and channel saturation that sabotage your marketing efforts... You can conquer those negative trends. Read More

Podcast

How to Triumph Over Trolls and Misinformation: Janice Person of Monsanto on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Monsanto's online engagement director shares how blogger outreach and community engagement help the B2B company overcome negative brand sentiment, misinformation, and trolling. Read More

FOR PRO Members

How-To Guide: Email Essentials: Chief Strategies for Maximizing Click Rates

This 32-page guide will teach you how to optimize your email efforts to maximize your clickthrough rates. You'll walk away ready to tackle your next email campaign! Read More

Join us on July 12 for Five Ways to Build a Behavior-Driven, Data-Enriched Customer Experience to learn how to integrate and act on data from across channels to deliver a more satisfying experience throughout the customer journey. Register today.

Survey Says

By Ayaz Nanji

B2B marketers are hungry for information about marketing dashboards and lead generation, according to recent research from Bombora. Read More

My View

Three Reasons for Including Whitepapers in Your Content Strategy

By Victor Ijidola

Don't forget whitepapers when you craft your content strategy. Myriad marketers consider them more effective than videos, e-newsletters, blogs, and infographics. Here's why. Read More

event calendar

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Jul 12	FREE Seminar—Five Ways to Build a Behavior-Driven, Data-Enriched Customer Experience
Jul 14	PRO Seminar—The Broken Promise of Digital: Making the Customer the Center of What We Do
Jul 21	PRO Seminar—Stand Out: How to Develop Breakthrough Ideas
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