MarketingProfs Today: Prove Marketing's Value | Brain Science and Conversions | Best Tweet Times

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In this issue

1.	How-To: Five Ways to Prove Marketing's Value by Saving Sales Costs
2.	My View: Three Ways Brain Science Can Skyrocket Your Conversion Rates
3.	PRO [New!] Seminar: The Zappos Story: Create and Sustain a Culture of Service
4.	Survey Says: The Best Time of Day to Tweet
5.	Infographic: What the US Road to Independence Would Have Looked Like in 2015

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How-To

Five Ways to Prove Marketing's Value by Saving Sales Costs

By Andrew Davies

Eager to prove its worth, Marketing is moving down the sales funnel, and some marketers are assuming sales enablement roles. Now's the time to become a cost-saver rather than remaining a cost center. Read More

FOR PRO Members

New! Seminar: The Zappos Story: Create and Sustain a Culture of Service

Zappos Insights speaker and culture evangelist Jon Wolske will share the value system and legendary approach to customer service that Zappos is known for. He'll show you how that culture of service can be applied in any industry or company—including yours! Read More

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Survey Says

The Best Time of Day to Tweet

By Ayaz Nanji

The most popular times for tweeting are often not the best times for getting clicks and engagement, according to a recent report from Buffer. Read More

Quick Take

What the US Road to Independence Would Have Looked Like in 2015 [Infographic]

By Verónica Maria Jarski

Imagine how much easier the road to the signing of the Declaration of Independence in 1776 would have been if the Patriots had online marketing tools and social media platforms. Read More

My View

Three Ways Brain Science Can Skyrocket Your Conversion Rates

By Christopher Lester

By using what is known about neuroscience, emotion, and human behavior, marketers can make small but strategic changes to their CTAs that drive more sales, make new connections, and boost their company's bottom line. Read More

event calendar

Jul 7	FREE Seminar—How to Create a High Converting B2B Content Experience
Jul 9	PRO Seminar—The Zappos Story: Create and Sustain a Culture of Service
Jul 10	Virtual Conference—Demand Generation: 3 online sessions—FREE!
Jul 14	FREE Seminar—Webinar Benchmarks Report
Jul 16	PRO Seminar—Reframe Your Media Strategy to Identify and Engage New Audiences
Oct 20-23	B2B Marketing Forum 2015—Register now to save up to $300

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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