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| By Rick Corteville |
| Only a few Games ago, trying to take promotional advantage of the Olympics if you weren't a sponsor was as difficult as teaching a Los Angeles Kings "fan" the meaning of icing. No more. Here's how you can "hack" your way in.
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| This SmartTool gives you a step-by-step blueprint for creating and marketing a successful blog that attracts new business and serves as a dynamic hub for your customers to engage both with you and with one another.
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| What Are the Top Nonprofit US Brands? |
| The Girl Scouts of the USA, Best Friends Animal Society, Stand Up to Cancer, American Red Cross, and Goodwill are among the top nonprofit brands within their respective categories, according to the Harris Poll Non-Profit EquiTrend brand-equity tracking study of some 87 nonprofits.
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| By Ruth P. Stevens |
| The best way to develop qualification questions is to set the criteria in concert with your sales team—a couple of sales managers or a few top sales reps—but don't take everything they say as gospel.
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