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| By Jens Lundgaard |
| Brand extensions can be a great way for a core brand to develop its overall brand equity and reach new customers. Here are valuable lessons from those who have done it right, and those who haven't.
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| By Christian Gulliksen |
| Google's most recent algorithm changes—Panda and Penguin—have sunk many an SEO program. So how can you survive Google's algorithm riptide?
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| You'll learn from Dan Pink how to create a motivating workplace environment by assessing the level of autonomy among the people in your organization and increasing that sense of autonomy for better business results.
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Five Ways to Deliver a Great Customer Experience
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| Customer experience isn't brand positioning or brand experience. Rather, it's the result of how customers experience your brand at every touch point. So get ahead of the competition—you can bet they're working on customer experience, too—with tips like these.
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By Kimberly Thompson
The marriage between brands and music started decades ago. What makes music so appealing to brands? And what does the state of the modern music industry mean for your marketing mix today?
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