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In This Issue
+ How-To: Want Real-Time Marketing Campaigns? Take These Five Steps
+ PRO: How to Select Images That Make Your Marketing More Effective
+ Survey Says: Online Video Viewing Surges, but Ad Receptivity Varies
+ Quick Take: 12 Ingredients of a Social Media Strategy
+ My View: 17 Content-Creation Ideas to Inspire Your Inner Writer
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Advertisement  The Social Media Pocket Guide
New 40-page whitepaper covering best practices and proven tactics for achieving social media program success. Discover new content strategies, real-world examples and measurement methods for the 6 best ways to use social media. Download the Pocket Guide.
How-To Want Sophisticated Real-Time Marketing Campaigns? Take These Five Steps
By Joshua Smith
Some of your peers are adopting technology that can help recognize a customer's interests and provide actionable intelligence in real-time to any customer channel. Can you, too, engage customers via real-time marketing? Read More
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PRO Take 10: How to Select Images That Make Your Marketing More Effective
In just 10 minutes, behavior expert Dan Hill uses insights from eye-tracking studies to explain why certain images have tremendous impact. He shares practical tips on using visuals to connect with your audience, reveals what makes for captivating images, and offers colorful examples of brilliant ads. Read More
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Advertisement  Join David Daniels from The Relevancy Group, and Dan Smith from ClickSquared when they reveal survey results that uncover ways for marketers to improve their cross-channel marketing efforts. Register for the webinar: Connecting Campaign Management Across Channels on Wed, July 13, 1:00 - 2:00 pm EST
Survey Says
Online Video Viewing Surges, but Ad Receptivity Varies
Viewing of online video, particularly movies and TV shows, is surging: 57% of users now watch online video on any given day, up from the 43% who did so in 2009. But viewer tolerance of video ads varies, depending on video quality. Read More
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Quick Take
12 Ingredients of Social Strategy Preparation
Don't start cooking up plans without having a strategy, and don't start strategizing without knowing what goes into a successful social media strategy. At the very least, consider these 12 factors. Read More
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My View 17 Content-Creation Ideas to Inspire You [Infodoodle]
By Verónica Maria Jarski
In a MarketingProfs University course, instructor Ann Handley answered the oft-asked question, "What do I write about when there's nothing to say?" The 17 content-creation ideas she covered should inspire all bloggers. Read More
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@amandamaks What's stopping you from having a successful blog? https:////cot.ag/dHHhuu
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Forum Today's Question
By cupcakecutie_bowtique 6/30/2011 at 3:49 AM
Can you suggest a new name for my online boutique that sells military-themed apparel and accessories? Go To Question
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July 8
 Digital Marketing World—Email Marketing free online conference
July 12
 FREE Seminar—Content Marketing & Lead Nurturing sponsored by Eloqua
July 14
 PRO Seminar—Getting Your Website Strategy Right with Gerry McGovern
July 14-29
 MarketingProfs University LIVE—Websites That Work save $200 with code WORKIT
July 20
 FREE Seminar—Content Rules: Create Content that Ignites Your Business sponsored by Citrix
July 21
 PRO Seminar—Eight Critical SEO Metrics with Stephan Spencer
Feb 16-17
 SocialTech 2012—Drive leads and sales Get notified when registration opens
 
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