Today's dose of marketing know-how.
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Today's dose of marketing know-how | Wednesday, July 31, 2024
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👋 Hello, Marketer!
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Do you ever ask for feedback? It can be hard to do for many reasons. Fear of results. Lack of time. Underwhelming responses. But it’s always beneficial to hear outside perspectives on what you bring to the table, and to find trusted peers and members of leadership willing to help you grow.
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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Why Now Is the Time to Improve How Marketers Use Data for Personalization
You vastly improve your marketing results when you understand the importance of customer insights and use data for personalization.
Learn more ➔
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COMMUNITY | QUOTE
"It's not the best content that wins. It's the best-promoted content that wins."
—Andy Crestodina, co-founder and CMO of Orbit Media Studios
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RESEARCH
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The Top Benefits and Challenges of Using AI for Social Media Marketing
What major benefits are marketers reporting from the use of generative AI in their social media strategies? What are the top challenges they're facing?
Check out the study findings ➔
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SPONSORED WEBINAR
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Drive Email Results: How to Maximize Deliverability and Engagement
Email marketing is effective only if your emails get read! Step 1 is making sure they get delivered to inboxes. Step 2 is getting recipients to open them—then read them and take action. Get insider tips, tricks, and tactics to make Step 1 & 2 vastly more likely—and your emails wildly more successful.
Register now ➔
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VIDEO FROM THE ARCHIVES
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A Privacy-First World Won't Hurt Your Customer Relationships
On this episode of the Marketing Smarts Live Show, HubSpot CMO Kipp Bodnar and host George B. Thomas get into the nitty-gritty of what's been on so many marketers minds recently: When given access to a customer's data, how are you going to use it?
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Put the Social in Social Media
Social media is meant to be fun—but some brands haven't gotten the message. Lucky for you, Zontee Hou has a plan to fill your social media calendar with bingeworthy content. And she shares the plan in Building Brand Trust Through Social Media, a four-part series available now to PRO members.
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