MarketingProfs Today: Keys to Marketing Budgets | LinkedIn User Insights | Online vs. In-Store

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In this issue

1.	How-To: Three Keys to Best-in-Class Marketing Budgets
2.	#SocialSkim: LinkedIn's New Website Demographics, WhatsApp's Business Chat: 10 Stories
3.	PRO New Live Seminar: How to Create an Analytics Strategy That Ensures Success
4.	Survey Says: Online vs. In-Store: How Consumers Prefer to Shop
5.	Infographic: The Lowdown on the Rise of Influencer Marketing

By upgrading to PRO membership, you'll receive unlimited access to a virtual library of marketing training information, best practices, trends, and other relevant content to help you find solutions to your marketing challenges. Bonus: save 25% this month only with code JULYPRO!

How-To

Three Keys to Best-in-Class Marketing Budgets

By Mathew Sweezey

Budgets aren't sexy, but they are vital for high-performing marketing organizations. If you can master these three keys, you'll create a best-in-class marketing budget—and you'll be well on your way to marketing success. Read More

FOR PRO Members

New Live Seminar: How to Create an Analytics Strategy That Ensures Success

You'll discover how to harness the power of analytics, from establishing clear business goals to improving key performance indicators that matter most. You'll learn specific steps for creating an actionable analytics strategy that provides campaign insights and delivers benchmarks crucial for success. Read More

PRO's virtual library of training, best practices, trends, and tools helps marketers like you stay up-to-date so you can face any marketing challenge head-on. Bonus: Save 25% this month only with code JULYPRO.

Survey Says

Online vs. In-Store: How Consumers Prefer to Shop

By Ayaz Nanji

Most adult consumers in the United States still prefer to shop in physical retail stores rather than online, according to recent research from Walker Sands Communications. Read More

Quick Take

#SocialSkim: LinkedIn's New Website Demographics, WhatsApp's Business Chat: 10 Stories This Week

By Christian Neri

This week: LinkedIn's powerful new website-visitor insights tool; WhatsApp's rumored business chat app and new milestone against Snapchat; Facebook's new Groups for Pages; an indispensable social media cheat sheet; and much more! Read More

AT-A-GLANCE

The Lowdown on the Rise of Influencer Marketing [Infographic]

By Laura Forer

Influencer marketing can earn your brand $7.65 for every dollar spent, according to an infographic by Influencer Marketing Hub. This marketing strategy is taking off... Is it time for your brand to work with influencers? Read More

event calendar

Aug 3	Seminar—How to Create an Analytics Strategy That Ensures Success
Aug 3	Online Course—Marketing Measurement & Analytics \| 13 online classes
Aug 17	Teach Me How—How to Create a Successful Podcast That Ensures Success
Oct 3-6	B2B Marketing Forum—Save $200 when you register by July 31!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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