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| By Katie Hollar |
| For most software purchases, you identify a business process to be made more efficient with the help of technology. Then you buy it and use it, and your life becomes easier. For marketers, however, it's not that simple.
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| By Kerry O'Shea Gorgone |
| A favorite of marketers, David Meerman Scott's The New Rules of Marketing and PR has sold 300,000 English-language copies over four editions. David discusses what's new in marketing since the previous edition.
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| This 36-page guide will help you explore your marketing options and choose the media mix that will work best for reaching your target audience while working within the boundaries of your budget.
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Social Media and the Government
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| By Nicole Rose Dion |
| We all knew that one day the government would catch up with this thing called "social media." It was only a matter of time. But it's somewhat surprising that the TTB, FDA, and FTC are starting to consider it a type of advertising.
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| By Verónica Maria Jarski |
| On a recent Marketing Smarts podcast, founder of LiveYourTalk.com (and MarketingProfs B2B Forum keynote speaker) Jill Foster gave tips for introverts heading out to conferences. Here are a few of her suggestions.
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