MarketingProfs: More effective ABM campaigns | Lessons from Cannabis marketing | Practical strategies for the new normal

Your Source for What Matters in Marketing • From the Team at MarketingProfs

Thursday, July 30, 2020

	3 Ways to Personalize Your Next ABM Campaign to Help Close More Deals
	Set Your Marketing Ablaze: Lessons From Cannabis Marketing [Podcast]
	Avinash Kaushik of Google Will Keynote B2B Backstage on Aug. 25 PRO event
	Practical Marketing Strategies for the New Normal A MarketingProfs webinar
	Productivity, Time, and Money: The Benefits of Remote Work [Infographic]

Three Ways to Personalize Your Next ABM Campaign to Close More Deals

Business buyers are inundated with pitches and content, most of which isn't relevant to them. That's good news for B2B marketers: Your prospects are hungry for a personalized experience. Here are three practical ways to make your ABM more successful.

Set Your Marketing Ablaze: Ryan Stewart Talks Cannabis Marketing on Marketing Smarts [Podcast]

To celebrate episode 420 of the Marketing Smarts podcast, Webris founder and CMO Ryan Stewart joins us to discuss cannabis marketing for B2B and B2C organizations. Read more and listen in on this insightful conversation.

Practical Marketing Strategies for the New Normal: A Doubleheader Webinar

MarketingProfs event

All of marketing is changing really fast, from strategy to processes to events to much more—including our jobs and careers. But we can learn to adapt and thrive—and help our companies do the same. These 2 webinar sessions will cover B2B marketing strategy and agility in tough times and ways to use digital channels for our marketing. Sign up here (it's free!).

Avinash Kaushik of Google Will Keynote B2B Backstage on August 25

MarketingProfs PRO event

Looking to do more with your data? To actually make an impact with your analysis? Join Avinash Kaushik for "Analytics on the Edge: Lessons in Transforming Data's Impact." Get your ticket.

Productivity, Time, and Money: The Benefits of Remote Work [Infographic]

The COVID-19 pandemic has forced many companies to shutter offices and ask their staffs to work from home. While this shift has been hugely disruptive, it may also benefit both businesses and employees in key ways. Check out the infographic.

Profs Picks

MarketingProfs event

In this tough climate, you need to show marketing ROI and prove the worth of your team—and your own. We've all had to double-down on digital and content marketing during this pandemic, and we've all needed to prove we can drive revenue. And doing all that takes some serious planning chops. Which is where this free virtual event comes in: 3 sessions—on measurable content strategy, revenue-driving digital marketing, and a proven planning framework. They're presented by industry experts, with live interactive Q&As, and downloadable resources and guides. Sign up now (it's all free!).

Upcoming Events

JUL

[Doubleheader Webinar Event] Customer Empathy
sponsored by UserTesting | 90 minutes

AUG

[Doubleheader Webinar Event] Strategies for the New Normal
sponsored by Adobe - Marketo Engage | 90 minutes

AUG

[Friday Forum] Marketing Strategy
sponsored by Obility | 3 live sessions

AUG

[Webinar] Demand Gen: Leverage the Combo of Search and Social
sponsored by Workfront | 60 minutes

AUG

[PRO Webinar] Analytics on the Edge: Transforming Data's Impact
B2B Backstage with Avinash Kaushik | 60 minutes

NOV

3–6

[San Francisco] MarketingProfs B2B Forum 2020
Risk-Free Cancellation

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—Vahe Habeshian, Director of Publications

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