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| Event professionals work hard to develop event content to inspire, help, and excite customers and prospects. It's your job to not only drive event-attendee behavior but also measure and understand the impact of your content on propensity to buy. Knowing how to do all that is not always easy. For some great tips, check out these blog posts on ways to accelerate sales, and increase evaluation response rates! |
| If you're a B2B marketer looking for some truly amazing learning opportunities, check out the packed schedule of this year's MarketingProfs B2B Forum! The sessions cover everything from building content that converts, to creating plans and budgets CFOs will love, to using neuromarketing principles to elicit response, to all that you need to know about ABM, writing, SEO, MarTech, Sales & Marketing alignment, and so much more. Oh, and there will creative networking. And keynotes. And workshops for All Access pass holders! Avoid that pit-in-the-stomach FOMO feeling: Join your fellow marketers at the Gaylord National Resort, just outside Washington DC. |
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