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In this issue

1.	How-To: The 5Ws (and 1H) of Marketing Success: Adapting Messaging Strategy on the Fly
2.	Article: Creating Weekly SEO Reports Doesn't Have to Suck
3.	PRO NEW Interactive Course: Social Media
4.	Survey Says: How Job Candidates Evaluate Potential Employers
5.	Infographic: The Ultimate Cheat Sheet for Writing Explainer Video Scripts

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How-To

The 5Ws (and 1H) of Marketing Success: Adapting Messaging Strategy on the Fly

By Curtis Thornhill

To reach more customers at the right time in the right channels, marketers need to adapt messages for the different niche mediums and channels customers use during key parts of the customer journey. Read More

Creating Weekly SEO Reports Doesn't Have to Suck

By Courtney McGhee

Whether you create SEO reports internally or for clients, creating the right template and reporting on the most vital data will make your job easier and help you prove ROI. Read More

FOR PRO Members

NEW Interactive Course: Social Media

In this 90-minute program, you'll learn the six vital steps marketing teams should follow to create a social media strategy. This interactive course includes exercises and thought-provoking questions, a quiz to test your knowledge, and a Certificate of Completion once you've finished. Read More

Ready to transform your career (and possibly even your life)? Join us for MarketingProfs B2B Marketing Forum this November in San Francisco. 65 sessions, 4 Keynotes, creative networking, and more!

Survey Says

How Job Candidates Evaluate Potential Employers

By Ayaz Nanji

Job candidates say the factors most damaging to a potential employer's brand are a reputation for poor work-life balance and excessive turnover, according to recent research from MRINetwork. Read More

AT-A-GLANCE

The Ultimate Cheat Sheet for Writing Explainer Video Scripts [Infographic]

By Laura Forer

Explainer videos are a useful and fun way to introduce your audience to your products or services, and—when they are done well—they can be extremely effective. Read on for dozens of tips on how to write a compelling video script. Read More

event calendar

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Aug 23	Teach Me How—Facebook Advertising Tactics for the B2B Marketer
Sep 14	Virtual Conference—Marketing Strategy
Nov 13-16	B2B Marketing Forum—Register by September 14 to save up to $200!

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