MarketingProfs Today: Marketing as Revenue Generator | Cost-Effective Advertising | B2B Insight Drawbacks

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In this issue

1.	How-To: How Marketing Can Contribute to Revenue Generation [Infographic]
2.	Quick Take: 5 Steps to Take Before You Spend a Dime on Advertising
3.	PRO Seminar: The Zappos Story: Create and Sustain a Culture of Service
4.	Survey Says: How Businesses Choose and Use CRM Software
5.	My View: 4 Common Insights B2B Marketers Use and Their Drawbacks

Send better email. More than 8 million business around the world use MailChimp for email newsletters and marketing automation. Target your emails with segmentation, improve your campaigns with A/B testing, and measure your performance with advanced analytics.

How-To

How Marketing Can Contribute to Revenue Generation [Infographic]

By Glenn Gow

These days, many business buyers have already made a decision about what they're going to buy even before talking to a vendor. Sales needs to adapt to be on an equal footing with buyers. Luckily, Marketing can help Sales do just that. Read More

FOR PRO Members

Seminar: The Zappos Story: Create and Sustain a Culture of Service

Zappos Insights speaker and culture evangelist Jon Wolske will share the value system and legendary approach to customer service that Zappos is known for. He'll show you how that culture of service can be applied in any industry or company—including yours! Read More

MailChimp's marketing automation tools make it easy for you to send relevant and timely information to your customers, whether you're sending to one person or one million. Take advantage of pre-built workflows if you're just getting started, or create completely custom workflows from scratch.

Survey Says

How Businesses Choose and Use CRM Software

By Ayaz Nanji

The most important factors that influence the purchase of customer relationship management (CRM) software are functionality and ease of use, according to a recent report from Capterra. Read More

Quick Take

Five Steps You Need to Take Before You Spend a Dime on Advertising (Article 1 of 2)

By Buddy Vaughn

Usually, advertising doesn't come cheap, but it can be cost-effective—if you do your homework ahead of time and follow some best-practices. Read More

My View

The Most Common Insights That B2B Marketers Use and Their Drawbacks

By Tim Riesterer

The best insights expose inconsistencies, uncertainties, or knowledge gaps in your customers' thinking. Here are the four most popular types of insight B2B marketers use. Read More

event calendar

Aug 4	FREE Seminar—Eight Ways to Improve Your Email Marketing in 2015
Aug 6	PRO Seminar—Words That Stick: How to Make Your Brand Googleable
Aug 11	FREE Seminar—Develop Your B2B Customer Journey in Six Steps
Aug 13	PRO Seminar—SEO—How Customer Experience Impacts Search
Aug 14	Virtual Conference—Marketing Strategy & Planning: Like a Boss—FREE!
Oct 20-23	B2B Marketing Forum 2015—Register now to save up to $300

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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