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In This Issue
+ How-To: Seven Rules to Cultivate Deep Mobile Relationships
+ PRO Favorite: Laura Ries on Hammering Your Brand Into Customers' Minds
+ Survey Says: Email Open and Click Rates: Benchmarks and Trends
+ Quick Take: The Evolution of Business Video [Infographic]
+ My View: Big Brother (and Everyone Else) Is Watching You
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Advertisement  Free Webinar: Get Smarter With Brand Awareness/Sentiment Tests. Rich Pearson, CMO of Elance, will share how he “got smarter” with the consumer insights he gained from his online Brand Awareness test. Attendees will get access to a free online target audience to gain instant consumer insights.
How-To Seven Rules to Cultivate Deep Mobile Relationships
By Brent Hieggelke
For us marketers, mobile apps present an unprecedented opportunity to always be a mere arm's length away from customers. But how do you ensure a lasting mobile relationship with them? Read More
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PRO PRO Favorite Seminar: Laura Ries on How to Hammer Your Brand Into the Minds of Your Consumers
In this PRO seminar, rock star brand strategist and best-selling author Laura Ries will teach you about the 10 types of visual hammers, why your brand needs a visual cue, and how to find the perfect one. Read More
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Advertisement  Need to beef up your Pay-Per-Click game? Learn to make every dollar and every keyword count at MarketingProfs University Search Marketing School: PPC. Broadcasting live August 9-27, these 9 classes are online and available whenever you are. Save $200 when you use code SEARCHPPC.
Survey Says
Email Open and Click Rates: Benchmarks and Trends
Average email open rates continued their slide in 2011 and the first quarter of 2012, though click-through rates increased slightly during the same period, according to Silverpop's Email Marketing Metrics Benchmark Study. Read More
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Quick Take
The Evolution of Business Video [Infographic]
The history of the business video dates back to the 1970s, to AT&T's Picturephone. The way we access and share visual creations has changed a lot since those early days. And here's a summary of just how... Read More
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My View Big Brother (and Everyone Else) Is Watching You
By Elaine Fogel
Orwell's classic novel, Nineteen Eighty-Four, introduced the concept that "Big Brother is watching you." Now 63 years after the book was first published, Big Brother is not the only one we have to worry about. Read More
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Jul 31
 FREE Seminar—Attract and Engage: Two Video Marketing Experts Share Hard-Won Lessons
Aug 2
 PRO Seminar—Not Your Father's B2B: Building Business in Today's New World of Marketing
Aug 7
 FREE Seminar—Mobile Customer Path: From Click to Conversion
Aug 9
 PRO Seminar—The Fundamentals of Paid Search
Aug 9-27
 MarketingProfs University—Search Marketing School: PPC save $200 with code SEARCHPPC
Sep 13-Oct 1
 MarketingProfs University—Search Marketing School: SEO save $200 with code SEARCHSEO
Sep 14
 Virtual Conference—Content Marketing sign up for free!
Oct 4-5
 B2B Forum 2012—Boston save $300 or more with the Early Bird rate
 
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