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| By Will Mitchell |
| Good personal branding is all about presenting yourself as both personable and professional. In this article you'll find seven tools and services to help you automate the growth of your personal (or business) brand.
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| By Kerry O'Shea Gorgone |
| Best-selling author and online marketer Jackie Huba shares marketing lessons from her book Monster Loyalty: How Lady Gaga Turns Followers Into Fanatics.
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| This 27-page guide will teach you how to choose an appropriate story for achieving your goals and reaching your audience—and to tell that story in a way that captures hearts and minds.
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Five Ways to Boost Attendee Engagement at Events
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| By Patrick Cava |
| Events used to be about getting bodies in the door, then delivering a message to a captive audience and hoping it sticks. But today's busy professionals—attendees and event organizers alike—don't have time for such a haphazard method.
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By Chuck Hemann
Despite understanding that metrics are important, many marketers struggle when trying to decide which metrics matter most. So, here's a look at some metrics that marketers should not overlook.
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