MarketingProfs Today: Influencers & Content | Social Media (Dis)satisfaction | Loyalty

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In this issue

1.	How-To: Marketing Influencers: How to Elevate Your Content Strategy and Amplify Your Outreach
2.	#SocialSkim: Why Social Media Satisfaction Is Falling, Plus 11 More Stories This Week
3.	PRO Interactive Toolkit: Social Media Planner
4.	My View: What Customer Loyalty Means in a Fear-of-Missing-Out World
5.	Survey Says: The Top 20 Companies Millennials Want to Work For

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How-To

Marketing Influencers: Four Ways to Elevate Your Content Strategy and Amplify Your Outreach

By Andrea Lehr

Marketers can learn a lot from established voices who are driving decisions in marketing, and this analysis of 21 influencers' content sharing offers ways you can improve your own content strategy. Read More

FOR PRO Members

Interactive Toolkit: Social Media Planner

Through eight simple and well-defined steps, this Social Media Marketing SmartTool will provide you with easy-to-implement tips for planning, executing, measuring, and optimizing social media campaigns that meet your business objectives. Read More

You're creating great content - don't let it get lost in the morass that is the internet! Join us on August 4 for Search Marketing School and guarantee that content is found and your marketing efforts pay off. Save $200 when you use code SEARCH16!

Survey Says

The Top 20 Companies Millennials Want to Work For

By Ayaz Nanji

Millennials rank 3M and Google as the top two companies they'd like to work for, according to recent research from The National Society of High School Scholars (NSHSS). Read More

Quick Take

#SocialSkim: Why Social Media Satisfaction Is Falling, Plus 11 More Stories This Week

By Christian Neri

This week, falling user satisfaction on social platforms, Reddit's new plan to lure advertisers, Twitter's big live-streaming news, nine new and mostly secret Facebook targeting options, and more! Read More

My View

What Customer Loyalty Means in a Fear-of-Missing-Out World

By Cecy Shveid

Traditional customer loyalty programs aren't a good fit for today's fickle consumers. Check out these essentials for a modern customer loyalty program. Read More

event calendar

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