MarketingProfs Today: Tap Into Bloggers | Go Beyond Brand Storytelling | B2B Content | Mean Tweets

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In this issue

1.	My View: Five Brands That Successfully Tapped Into the Power of Bloggers Outside Their Industry
2.	Podcast: How to Go Beyond Just Telling Your Brand Story: Christian Lachel on Marketing Smarts
3.	PRO How-To Guide: The 3 Cs of Successful Positioning
4.	Survey Says: Which B2B Content Types Deliver Great Leads?
5.	How-To: How to Effectively Market to the Growing US Hispanic Market
6.	Quick Take: Marketing Mean Tweets: B2B Forum Speakers Read Aloud Seriously Snarky Tweets

Send better email. More than 8 million business around the world use MailChimp for email newsletters and marketing automation. Target your emails with segmentation, improve your campaigns with A/B testing, and measure your performance with advanced analytics.

How-To

How to Effectively Market to the Growing US Hispanic Market

By Jonathan Deesing

Just as you would when targeting any niche market, you need to follow some basic rules to effectively market to Spanish-speaking customers. Read More

Podcast

How to Go Beyond Just Telling Your Brand Story: Christian Lachel on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Christian Lachel shares his secrets to building lasting customer relationships through emotionally evocative brand experiences that increase loyalty and drive revenue. Read More

FOR PRO Members

How-To Guide: The Three Cs of Successful Positioning

Just as positioning is the foundation of successful marketing, the 3 Cs are the foundation of a positioning strategy that will set you apart from competitors. In this 15-page guide you'll learn how to use the 3 Cs in developing your own positioning strategy. Read More

MailChimp's marketing automation tools make it easy for you to send relevant and timely information to your customers, whether you're sending to one person or one million. Take advantage of pre-built workflows if you're just getting started, or create completely custom workflows from scratch.

Survey Says

Which B2B Content Types Deliver Great Leads?

By Ayaz Nanji

Product brochures are the most common content type created by B2B marketers, but whitepapers deliver the highest-quality leads, according to a recent report from the CMO Council and the NetLine Corporation. Read More

Quick Take

Marketing Mean Tweets: B2B Forum Speakers Read Aloud Some Seriously Snarky Tweets

By Rob Zaleski

Playing off the wildly popular Mean Tweets segment from The Jimmy Kimmel Show, we pulled together a handful of B2B Marketing Forum speakers to read mean tweets about marketing, marketers, or themselves. Read More

My View

Five Brands That Successfully Tapped Into the Power of Bloggers Outside Their Industry

By Lauren Jung

Venturing outside your normal space can open up your product and services to a previously untapped market. Take a look at five companies that successfully reached beyond their industries. Read More

event calendar

Aug 4	FREE Seminar—Eight Ways to Improve Your Email Marketing in 2015
Aug 6	PRO Seminar—Words That Stick: How to Make Your Brand Googleable
Aug 11	FREE Seminar—Develop Your B2B Customer Journey in Six Steps
Aug 13	PRO Seminar—SEO—How Customer Experience Impacts Search
Aug 14	Virtual Conference—Marketing Strategy & Planning: Like a Boss—FREE!
Oct 20-23	B2B Marketing Forum 2015—Register now to save up to $300

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