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Friday, July 28, 2023

📋 Table of Contents

1. Your Guide to B2B Appointment-Setting for Better Sales

2. Leveraging Event-Led Growth Marketing Smarts Live Show

3. Level-Up Your Event Platform Capabilities sponsored guide

4. How to Build Marketing Automation Campaigns That Prompt Desired Behaviors From Your Leads

5. 53+ Reasons to Join Us in Boston This October MarketingProfs B2B Forum

6. Connect and Inspire Through Stories MarketingProfs Master Class for PRO members

Scroll down for more, including industry news, community goings-on, and other useful resources.

Your Guide to B2B Appointment-Setting for Better Sales
article
Your Guide to B2B Appointment-Setting for Better Sales
One friend says, "Let's get dinner some time." Another friend says, "Let's get dinner Tuesday at 7PM." You can already tell the second friend is more interested—and the same principle applies to setting sales appointments. »
Use Cases for Every E-Commerce Strategy
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Use Cases for Every E-Commerce Strategy
E-commerce marketers have pain points just like customers do. Solve them with this interactive use-case library: It contains the most difficult use cases marketers face and offers actionable solutions. Filter by pain point, industry, or channel. Visit the use-case library now! »
Leveraging Event-Led Growth
Marketing Smarts Live Show
Leveraging Event-Led Growth
Anything—from podcasts to community meetups—can be an event, insists Airmeet CMO Mark Kilens. And such micro-events should take place often, in different formats, he says, because in a vast sea of online content... events can also be a brand differentiator: "You can't stand out with content anymore." Tune in! »
Level-Up Your Event Platform Capabilities
sponsored guide
Level-Up Your Event Platform Capabilities
Digital, in-person, or hybrid? Before you decide on your next event format, look at your business objectives, because each format can have a different outcome. In this report, discover event and technology trends that will help your next event meet your company goals. »
How to Build Marketing Automation Campaigns That Prompt Desired Behaviors From Your Leads
article
How to Build Marketing Automation Campaigns That Prompt Desired Behaviors From Your Leads
This article explores why it's important to build campaigns that elicit the behaviors you wish to see your leads displaying, and how to do that effectively— through marketing automation. »
MarketingProfs B2B Forum
53+ Reasons to Join Us in Boston This October
Whether you're concentrating on proving marketing ROI, strategizing AI, getting more leads from your landing pages, or recharging to overcome burnout, we've got you covered! B2B Forum offers over 50 insightful and inspirational sessions for hundreds of B2B marketers in Boston. Will you be one of them? Take a peek at the program and see what's waiting for you! »
Connect and Inspire Through Stories
MarketingProfs Master Class for PRO members
Sunday is International Friendship Day. And what better way to make friends with your buying audience than to tell a good story? Discover how B2B storytelling builds brand trust and how to use stories to sell in B2B Storytelling for Humans: Stories That Inspire Buyers to Action. Hosted by brand storyteller Ekaterina Walter. Watch now!
Sell with stories
Profs Picks
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E-commerce marketers face a lot of potential headaches. And no matter the type (migraine, stress, tension...), Bloomreach's Interactive Use-Case Library has a solution. For example, we all know that customer acquisition costs are on the rise. Want to lower CAC with lookalike customer segments based on LTV or purchase intent? Find out how. Or, are you interested in boosting conversions by targeting high-potential customers with AI? Bloomreach's library can help with that too! Because pain points, like headaches, are universal. Visit the Bloomreach interactive Use-Case Library and solve yours.
Afoot in the Neighborhood
MarketingProfs community goings-on
MarketingProfs PRO members, if you haven't yet tried one of our Working Webinar Series, check out the new Working Webinars hub where you can filter them by topic, or just scroll until your favorite expert catches your eye. And don't miss our newest series: Pam Didner's "How to Build a Successful GTM Marketing Plan" begins on August 2 with its first session, Your Product and Distribution.
Are you ready for the AI revolution? Join us for a special event series this summer: AI for Content Creators. Learn what the robots can do for you! Get wisdom from real human beings! Make great content bow to your will! Nine mind-blowing sessions in total, delivered by your fave speakers including Ann Handley, Wil Reynolds, Christopher S. Penn, and more. You can't afford to miss this! Register now to rule the content robots.
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
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News You Can Use
Updates from around the industry
Planful and Postal Announce Partnership to Help Customers Measure and Track Marketing ROI PR Newswire
demandDrive Announces Partnership With JRP, a Sales Execution and Marketing Services Provider for Manufacturers PR Newswire
CONTENTgine Joins Stirista's Fusion Program to Monetize Wealth of B2B Deterministic Data Insights Yahoo Finance
Tackle.io Announces a Collaboration With AWS to Help Software Vendors Accelerate Revenue Through Cloud Go-to-Market PR Newswire
Using Valtech and commercetools, Mars Leads the Way for Multibrand Commerce With D2C Transformation Valtech
Constructor Unveils AI-Based 'Attribute Enrichment' to Optimize Product Discovery and Result Relevance Across the Buyer Journey PR Newswire
4B Marketing and Vation Ventures Forge Strategic Partnership to Accelerate Revenue and Drive Results in the Technology Ecosystem PR Newswire
Upcoming Events
AUG
1
AI and SEO: Disrupt Your Content Strategy for Better Search Results with Wil Reynolds
Session 7 of AI for Content Creators
AUG
2
How to Build a Successful GTM Marketing Plan
Four weekly sessions with Pam Didner starting Aug 2
AUG
8
AI + Personas with Andy Crestodina
Session 8 of AI for Content Creators
AUG
10
10 Ways to Create More Content in Less Time
45-minute webinar | sponsored by Canto
AUG
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Email Marketing Friday Forum
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Analytics Tomorrow: The End of the Ad Hoc Question
45-minute webinar with Jim Sterne
OCT
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