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MarketingProfs
Jul 28, 2017 Vol. 16, No. 145
In this issue
1. How-To: How to Use Predictive Analytics to Engage Customers Throughout Their Journey
2.  PRO  MarketingProfs Quick Study Course: Channel Marketing for Marketers
3. Survey Says: The Top 15 US Web Properties and Mobile Apps
4. Infographic: The Only Checklist You Need for Really Good Email Design
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Advertisement  Number crunching got you down? Check out Marketing Measurement & Analytics and learn the secret to simple, powerful marketing metrics. 13 classes. 7 hours. Tons of easy-to-implement ideas. Register using code MMA2017 and save $200!
 
How-To
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How to Use Predictive Analytics to Engage Customers Throughout Their Journey
By Chris Matty
From raising awareness, to educating prospects, to completing the transaction, to enhancing customer service and beyond, predictive analytics can help you anticipate customers' needs and desires throughout their circuitous buying journey. Read More
FOR  PRO  Members
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MarketingProfs Quick Study Course: Channel Marketing for Marketers
Channel marketing can be powerful if executed successfully. You'll learn how to select and work with the right kind of partners, as well as how to create successful co-marketing programs. You'll also understand how to motivate your partners and manage any potential conflicts. Read More
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Advertisement  Looking for a surefire way to prove the value of your marketing campaigns? Not sure what metrics you need to show the boss? Check out Marketing Measurement & Analytics. You'll learn you what data you need to collect and what to do with it once you've got it. Save $200 when you register using code MMA2017.
 
Survey Says
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The Top 15 US Web Properties and Mobile Apps
By Ayaz Nanji
Google and Facebook control both the most-visited Web properties and the most-used mobile apps in the United States, according to recent research from comScore. Read More
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AT-A-GLANCE
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The Only Checklist You Need for Really Good Email Design [Infographic]
By Laura Forer
Use this checklist to make sure the copy, imagery, layout, and coding of your emails all help your email campaigns succeed. Read More

event calendar

Aug 3
Seminar—How to Create an Analytics Strategy That Ensures Success PRO
Aug 3
Online Course—Marketing Measurement & Analytics | 13 online classes
Aug 17
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Oct 3-6
B2B Marketing Forum—Save $200 when you register by July 31!

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