MarketingProfs Today: Successful Case Studies | Bad Data | Social Influencer Challenges

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In this issue

1.	How-To: Case Studies Have Real Value: 7 Tips for Writing a Success Story That Succeeds
2.	#SocialSkim: YouTube's 360° Video Ads, Plus More Stories in This Week's Roundup
3.	PRO Take 10: Seven Steps to Social Media Marketing Success
4.	Survey Says: Marketers' Biggest Challenges With Social Influencers
5.	My View: Bad Data Is Costing Your Company

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How-To

Case Studies Have Real Value: Seven Tips for Writing a Success Story That Succeeds

By Steve Hoffman

Success stories (case studies) are a crucial part of the marketing process, especially when complex business issues and solutions are involved. These tips will help you write successful success stories. Read More

FOR PRO Members

Take 10: Seven Steps to Social Media Marketing Success

In just 10 minutes, we'll walk you through seven steps to creating an effective social media strategy. You'll learn how to incorporate the needs of your customer, align your tactics with your business goals and objectives, integrate other marketing initiatives, and determine the ROI of your social media marketing efforts. Read More

MailChimp's marketing automation tools make it easy for you to send relevant and timely information to your customers, whether you're sending to one person or one million. Take advantage of pre-built workflows if you're just getting started, or create completely custom workflows from scratch.

Survey Says

Marketers' Biggest Challenges With Social Influencers

By Ayaz Nanji

Marketers say competing with other brands for the attention of social media influencers is their top challenge with the tactic, according to a recent report from Software Advice. Read More

Quick Take

#SocialSkim: YouTube's 360° Video Ads, Plus More Stories in This Week's Roundup

By Angela Natividad

Get the lowdown on YouTube's 360° ad format, and new tools for managing native Facebook content. Also: Airbnb for Business, which hashtags Instagram bans (and why), and how to maintain your social prowess among vacationers. Read More

My View

What Is Bad Data Costing Your Company?

By Henry Schuck

A marketer's database is only as good as the data in it. Unfortunately, no one is immune to bad data that's found its way into databases—and the cost incurred is huge. Read More

event calendar

Jul 28	FREE Seminar—Beyond Posts and Shares: How to Select the Right SMMS
Aug 4	FREE Seminar—Eight Ways to Improve Your Email Marketing in 2015
Aug 6	PRO Seminar—Words That Stick: How to Make Your Brand Googleable
Aug 13	PRO Seminar—SEO—How Customer Experience Impacts Search
Aug 14	Virtual Conference—Marketing Strategy & Planning: Like a Boss—FREE!
Oct 20-23	B2B Marketing Forum 2015—Register now to save up to $300

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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