MarketingProfs Today: Web Copy That Woos | The ROI of Failing | State of Online Video

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In this issue

1.	How-To: Four Ways to Woo New Customers With Sweet-Talking Web Copy
2.	Podcast: The Positive ROI of the Occasional Flop: 'Dragon's Den' Failure Tom Hunt
3.	PRO How-To Guide: Build a Mighty Email List With Attractive Lead Magnets
4.	My View: Mobile-First Marketing Will Keep You Ahead of the Competition
5.	Survey Says: The State of Online Video in 2016

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How-To

Four Ways to Woo New Customers With Sweet-Talking Web Copy

By Lisa Pierson

Ready to learn how to woo new customers? Use the following four ways to sweep them off their feet with some sweet-talking Web copy. Read More

Podcast

The Positive ROI of the Occasional Flop: 'Dragon's Den' Failure Tom Hunt on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

TEDx speaker, "Dragon's Den" failure, and successful entrepreneur Tom Hunt explains how he doubled down on his less-than-auspicious turn on the BBC's "Dragon's Den" and won big in business. Read More

FOR PRO Members

How-To Guide: Build a Mighty Email List With Attractive Lead Magnets

Lead magnets are vital to building your email list—and your business. In this 36-page guide, you'll discover 5 principles of effective lead magnets, 25 types of high-converting lead magnets, 17 ways to promote your lead magnets, various ways to collect emails, and more! Read More

You're creating great content - don't let it get lost in the morass that is the internet! Join us on August 4 for Search Marketing School and guarantee that content is found and your marketing efforts pay off. Save $200 when you use code SEARCH16!

Survey Says

The State of Online Video in 2016

By Ayaz Nanji

The percentage of consumers who watch 10 or more hours of online video each week is steadily increasing, according to recent research from Limelight Networks. Read More

My View

Mobile-First Marketing Will Keep You Ahead of the Competition

By Stephen Moyers

Is your marketing focused on mobile first? If not, your business risks being left in the dust by your mobile-first competitors. Read More

event calendar

Jul 26	FREE Seminar—Video Content Is King: 23 Secrets for an Effective Video Strategy
Jul 28	PRO Seminar—Dominate LinkedIn: Connect and Engage With Your Prospects
Aug 4	PRO Seminar—Naked Mole Rats, Fluffy Hamsters, and the Universal Algorithm
Aug 4	MarketingProfs University—Search Marketing School
Aug 12	Virtual Conference—Email Marketing \| 3 online sessions *FREE!*
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