MarketingProfs Today: Engage Customers During Product Development | Most Trusted Channels

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In this issue

1.	How-To: How Companies Engage Customers During New-Product Development
2.	My View: The Hidden Power of IoT Data Can Help You Topple Your Competitors
3.	PRO Seminar: How to Transition From Product Promoters to Trusted Advisers
4.	Survey Says: The Most Trusted Channels for Branded Content
5.	Infographic: How to Supercharge Your Marketing With Visual Storytelling

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How-To

How Successful Companies Engage Customers During the New-Product Development Process

By Mark Chinn

Today's brands engage customers daily through social and digital channels. We recently researched how successful companies use those ongoing conversations to shape their new-product development process. Read More

FOR PRO Members

Capturing Customers: How to Transition From Product Promoters to Trusted Advisers

In today's hyper-connected world, marketers need to change their approach to capturing and keeping buyer attention. You'll learn how to help your marketing make the transition from product-centered to thought leadership-centered, and how to establish yourself as a trusted adviser in your industry. Read More

MailChimp's marketing automation tools make it easy for you to send relevant and timely information to your customers, whether you're sending to one person or one million. Take advantage of pre-built workflows if you're just getting started, or create completely custom workflows from scratch.

Survey Says

The Most Trusted Channels for Branded Content

By Ayaz Nanji

Consumers say Facebook is the channel on which they are most likely to trust content created by a brand/company, according to a recent report from The Acquity Group. Read More

Quick Take

How to Supercharge Your Marketing With Visual Storytelling [Infographic]

By Verónica Maria Jarski

People love visuals and stories, so combine both in visual storytelling and watch your content's reach and conversion multiply. Here are 14 tips to inspire your visual storytelling. Read More

My View

The Hidden Power of IoT Data Can Help You Topple Your Competitors

By Michael Ni

Every technology involved in the Internet of Things (IoT) is collecting data of some type. All that data doesn't favor the big players. Small businesses can use IoT data to their benefit. Read More

event calendar

Jul 28	FREE Seminar—Beyond Posts and Shares: How to Select the Right SMMS
Aug 4	FREE Seminar—Eight Ways to Improve Your Email Marketing in 2015
Aug 6	PRO Seminar—Words That Stick: How to Make Your Brand Googleable
Aug 13	PRO Seminar—SEO—How Customer Experience Impacts Search
Aug 14	Virtual Conference—Marketing Strategy & Planning: Like a Boss—FREE!
Oct 20-23	B2B Marketing Forum 2015—Register now to save up to $300

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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