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In This Issue
+ How-To: Five Tips From Leading Companies for Online Video Marketing
+ PRO: Overwhelmed by Your Email List? Our Email List Manager Can Help!
+ Survey Says: Above-the-Fold Placement on SERPs Drives Brand Value
+ Quick Take: Four B2B Sales Tactics That Consistently Get Results
+ My View: The Hero Model: A Marketing Strategy to Win Olympic Gold
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Advertisement  Free Kit: Learn How To Organize Your Social Enterprise. This free kit from HootSuite Enterprise demonstrates the principles of organizing your business for social expediency and highlights best practices for social media success. This kit includes a free webinar and a white paper to get you started.
How-To Five Tips From Leading Companies for Online Video Marketing
By Edgardo Nazario
Your customers are now using video to educate themselves on products and services before they buy—and that's true for both B2B and B2C. Here are five tips from companies that are making online video work for them. Read More
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PRO Overwhelmed by Your Email List? Our Email List Manager Can Help!
Creating a plan to manage your email list is difficult. That's why we've pulled together the critical steps for building, optimizing, and governing your list so that it aligns with best-practices—and your business objectives. Read More
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Advertisement  Free Kit: Learn How To Organize Your Social Enterprise. This free kit from HootSuite Enterprise demonstrates the principles of organizing your business for social expediency and highlights best practices for social media success. This kit includes a free webinar and a white paper to get you started.
Survey Says
Above-the-Fold Placement on SERPs Drives Brand Value
The relative position of a brand on an organic search engine results page (SERP) appears to influence key brand measures among target consumers, such as brand awareness, brand quality, and purchase consideration. Read More
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Quick Take
Four B2B Sales Tactics That Consistently Get Results
B2B sales ain't easy. You need both skill and panache, and what works can change over time. But if you keep your ears to the ground, you can hear what tactics are working best to turn prospects into valued clients. Here are four such tactics. Read More
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My View The Hero Model: A Marketing Strategy to Win Olympic Gold
By Tim Riesterer
The 2012 Summer Olympic Games start today. Over the past few weeks, marketing and advertising campaigns related to the games have appeared on billboards, the radio, and—most prominently—on TV. Read More
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@lizstrauss What Makes a Link-Worthy Blog? https:////bit.ly/O3IiHC @TaraHornor
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Forum Today's Question
By marketgirl76 on 7/25/2012 at 4:23 PM
Expanding my marketing team and need coordinator of tasks/project schedules. How can I avoid role overlap with my marketing specialist? Go To Question
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Jul 31
FREE Seminar—Attract and Engage: Two Video Marketing Experts Share Hard-Won Lessons
Aug 2
PRO Seminar—Not Your Father's B2B: Building Business in Today's New World of Marketing
Aug 7
FREE Seminar—Mobile Customer Path: From Click to Conversion
Aug 9
PRO Seminar—The Fundamentals of Paid Search
Aug 9-27
MarketingProfs University—Search Marketing School: PPC save $200 with code SEARCHPPC
Sep 13-Oct 1
MarketingProfs University—Search Marketing School: SEO save $200 with code SEARCHSEO
Sep 14
Virtual Conference—Content Marketing sign up for free!
Oct 4-5
B2B Forum 2012—Boston save $300 or more with the Early Bird rate
 
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