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In This Issue
+ How-To: Online Marketing Judo—Convince Influencers to Help You
+ PRO: A Quick Guide to YouTube & Creating Your YouTube Channel
+ Survey Says: Social Media Sways Brand Perception in Canada
+ Quick Take: Avoid These Four Personalization Mistakes
+ My View: The Three Most Important Levers of Growth for Business
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How-To Online Marketing Judo: How to Convince Influencers to Help You
By Ivy Worldwide
To get the most out of your online marketing, don't go it alone. Get powerful influencers in your corner to help spread the word about you. Here's how to build your team of evangelists and create a winning word-of-mouth campaign. Read More
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PRO A Quick Guide to YouTube & Creating Your Own YouTube Channel
In 2010, YouTube users uploaded more than 13 million hours of video content—resulting in more than 700 billion views. Learn how you can use YouTube to create awareness for your brand and connect with interested viewers with A Quick Guide to YouTube & Creating Your Own YouTube Channel. Read More
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Survey Says
Social Media in Canada: Likes, Follows Sway Brand Perception
More than six in ten online Canadians (62%) say they have a social networking profile; among them 48% "like" or "follow" at least one brand, and 49% say social networks influence their views of brands. Read More
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Quick Take
Avoid These Four Personalization Mistakes
Creating a personalized experience for customers seems easy enough, but plenty of marketers aren't getting it right. Are you one of them? Avoid these four rookie mistakes to ensure success. Read More
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My View The Three Most Important Levers of Growth for Business
By Gary Gebenlian
There are endless marketing tactics, campaigns, and messages you can use to grow your business. But there are only three strategic sources of growth for any business—no matter the type or size. Read More
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ReTweet This
@JoelCapperella Does Google+ spell the death of social media background checks for job candidates? https:////bit.ly/nq7mPA
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Forum Today's Question
By martin_81_fr 7/26/2011 at 9:05 AM
How can I best promote a new IT news aggregator? Should I contact some IT blogs to let them know my site exists? Go To Question
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July 14-29
 MarketingProfs University LIVE—Websites That Work
July 28
 PRO Seminar—Strengthen Customer Experience on Social Media Platforms with Linda Ireland
Aug 11
 PRO Seminar—How to Rapidly Grow Your Business by NOT Marketing with Michael Stelzner
Aug 12
 Digital Marketing World—Content free online conference
Aug 23
 FREE Seminar—Lead Gen Demystified: Tips from the Trenches sponsored by Silverpop
Feb 16-17
 SocialTech 2012—Drive leads and sales Get notified when registration opens
 
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