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Wednesday, July 26, 2023

📋 Table of Contents

1. Key Considerations When Building an Online Community

2. Why B2B Marketers Need to 'Prove It' With a Trust-Building Content Strategy Marketing Smarts Live Show

3. Level-Up Your Event Platform Capabilities sponsored guide

4. How Employers' Political Stances Affect Recruiting and Retention

5. 53+ Reasons to Join Us in Boston This October MarketingProfs B2B Forum

6. Cut Leads. Grow Revenue. MarketingProfs Master Class for PRO Members

Scroll down for more, including industry news, community goings-on, and other useful resources.

Key Considerations When Building an Online Community
article
Key Considerations When Building an Online Community
Slack and Discord are the titans of online community at the moment—particularly for businesses looking for easier ways to communicate. But they're not the only options. As illustrated by (naturally) Nicolas Cage, sometimes the obvious choice isn't the right one for you. »
Use Cases for Every E-Commerce Strategy
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Use Cases for Every E-Commerce Strategy
E-commerce marketers have pain points just like customers do. Solve them with this interactive use-case library: It contains the most difficult use cases marketers face and offers actionable solutions. Filter by pain point, industry, or channel. Visit the use-case library now! »
Why B2B Marketers Need to 'Prove It' With a Trust-Building Content Strategy
Marketing Smarts Live Show
Why B2B Marketers Need to 'Prove It' With a Trust-Building Content Strategy
Why should marketers expect blind acceptance that the claims they make in marketing content are true? They shouldn't. So how do marketers prove their statements? Tune in! »
Level-Up Your Event Platform Capabilities
sponsored guide
Level-Up Your Event Platform Capabilities
Digital, in-person, or hybrid? Before you decide on your next event format, look at your business objectives, because each format can have a different outcome. In this report, discover event and technology trends that will help your next event meet your company goals. »
How Employers' Political Stances Affect Recruiting and Retention
research
How Employers' Political Stances Affect Recruiting and Retention
A significant share of workers say they would be deterred from taking a job offer if the company takes a political stance contrary to their own, according to recent research. Check out the study findings. »
MarketingProfs B2B Forum
53+ Reasons to Join Us in Boston This October
Whether you're concentrating on proving marketing ROI, strategizing AI, getting more leads from your landing pages, or recharging to overcome burnout, we've got you covered! B2B Forum offers over 50 insightful and inspirational sessions for hundreds of B2B marketers in Boston. Will you be one of them? Take a peek at the program and see what's waiting for you! »
Cut Leads. Grow Revenue.
MarketingProfs Master Class for PRO Members
Would you cut your leads in half if it brought in 20% more revenue? Samantha Stone reveals how she focused on the right KPIs to build a buying audience and grow revenue—and how you can, too. Check out "Measure Impact, Not Activity," lesson 6 in A Marketer's Field Guide to Financial Goal Setting and Measurement. Available now for PRO members.
Measure impact, not activity
Profs Picks
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E-commerce marketers face a lot of potential headaches. And no matter the type (migraine, stress, tension...), Bloomreach's Interactive Use-Case Library has a solution. For example, we all know that customer acquisition costs are on the rise. Want to lower CAC with lookalike customer segments based on LTV or purchase intent? Find out how. Or, are you interested in boosting conversions by targeting high-potential customers with AI? Bloomreach's library can help with that too! Because pain points, like headaches, are universal. Visit the Bloomreach interactive Use-Case Library and solve yours.
Afoot in the Neighborhood
MarketingProfs community goings-on
MarketingProfs PRO members, if you haven't yet tried one of our Working Webinar Series, check out the new Working Webinars hub where you can filter them by topic, or just scroll until your favorite expert catches your eye. And don't miss our newest series: Pam Didner's "How to Build a Successful GTM Marketing Plan" begins on August 2 with its first session, Your Product and Distribution.
Are you ready for the AI revolution? Join us for a special event series this summer: AI for Content Creators. Learn what the robots can do for you! Get wisdom from real human beings! Make great content bow to your will! Nine mind-blowing sessions in total, delivered by your fave speakers including Ann Handley, Wil Reynolds, Christopher S. Penn, and more. You can't afford to miss this! Register now to rule the content robots.
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
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News You Can Use
Updates from around the industry
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