MarketingProfs Today: California's GDPR | Future of Search | Marketing Writing | Shoppers' Values

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In this issue

1.	How-To: 10 Steps Marketers Can Take to Prepare for 'California's GDPR'
2.	Podcast: Voice, AI, and the Future of Search: SEO Expert Jeremiah Smith of SimpleTiger
3.	PRO NEW Interactive Course: Everybody Writes: Modern Marketing Writing
4.	Survey Says: What Online Shoppers Value Most in Their Favorite Retailer [Infographic]
5.	Infographic: Unanswered Calls: The Plague of Paid Search ROI

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How-To

10 Steps Marketers Can Take to Prepare for 'California's GDPR'

By Abdul Rastagar

Phew—you survived GDPR! Time to relax and... wait, what? The California Consumer Privacy Act was recently passed? Here's how marketers can get ahead of the competition by preparing for the new legislation that goes into effect in 2020. Read More

Podcast

Voice, AI, and the Future of Search: SEO Expert Jeremiah Smith of SimpleTiger on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

SEO expert Jeremiah Smith of online marketing agency SimpleTiger discusses voice, AI, and other developments in search marketing, and shares tips for maximizing traffic and conversions. Read More

FOR PRO Members

NEW Interactive Course: Everybody Writes: Modern Marketing Writing

In this 90-minute program, you'll learn the fundamental shifts in thinking that require marketers to inspire, educate, and help rather than talk up benefits and features. This interactive course includes exercises and thought-provoking questions, a quiz to test your knowledge, and a Certificate of Completion once you've finished. Read More

By becoming a PRO member, you'll receive unlimited access to an unparalleled collection online, on-demand marketing resources on over 250 topics. Go PRO and save 30% with code WOOHOO.

Survey Says

What Online Shoppers Value Most in Their Favorite Retailer [Infographic]

By Ayaz Nanji

Online shoppers say the thing they value most in their favorite retailer or brand is trustworthiness, according to recent research from Smart Assistant and Researchscape. Read More

AT-A-GLANCE

Unanswered Calls: The Plague of Paid Search ROI [Infographic]

By Laura Forer

Paid search results that drive phone contact can have high ROI, but you won't see the results you want if your business is missing calls. Here are eight steps you can take to make sure you capture those valuable leads. Read More

event calendar

Jul 24	FREE Seminar—How to Build an On-Demand Webinar Content Strategy
Jul 31	FREE Seminar—The CMO's Guide to Marketing Transformation
Aug 23	Teach Me How—Facebook Advertising Tactics for the B2B Marketer
Sep 14	Virtual Conference—Marketing Strategy
Nov 13-16	B2B Marketing Forum—Register by September 14 to save up to $200!

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