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In this issue

1.	How-To: 11 Powerful Approaches to Marketing Highly Unsexy Products
2.	Podcast: Your Brand in Three Notes: David Meerman Scott and Juanito Pascual Talk Sonic Branding
3.	PRO How-To Guide: Four Requisites for Agile Marketing Success
4.	Survey Says: YouTube Advertising Benchmarks by Age, Device, and Industry
5.	Infographic: Why Millennials Are Different, and How Marketers Can Engage Them

Number crunching got you down? Check out Marketing Measurement & Analytics and learn the secret to simple, powerful marketing metrics. 13 classes. 7 hours. Tons of easy-to-implement ideas. Register using code MMA2017 and save $200!

How-To

11 Powerful Approaches to Marketing Highly Unsexy Products

By Rishi Medhi

The appeal of some products is obvious; they practically sell themselves. Other, "boring" products? Not so much... There is hope, though. Here are 11 powerful ways to market products that, on the face of it, seem totally unsexy. Read More

Podcast

Your Brand in Three Notes: David Meerman Scott and Juanito Pascual Talk Sonic Branding on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

The co-founders of sonic branding studio Signature Tones discuss how a "sonic logo" and custom music can help you connect with your audience. Read More

FOR PRO Members

How-To Guide: Four Requisites for Agile Marketing Success

In this 36-page guide, you'll learn the four requisites for agile marketing success—the right attitude, the voice of the customer, "flow-jo" (flow mojo), and teamwork—along with a myriad of tips for putting it all into motion. Read More

Looking for a surefire way to prove the value of your marketing campaigns? Not sure what metrics you need to show the boss? Check out Marketing Measurement & Analytics. You'll learn you what data you need to collect and what to do with it once you've got it. Save $200 when you register using code MMA2017.

Survey Says

YouTube Advertising Benchmarks by Age, Device, and Industry

By Ayaz Nanji

Older audiences tend to pay more attention to video ads on YouTube, and they also tend to be more costly to reach, according to recent research from Strike Social. Read More

AT-A-GLANCE

Why Millennials Are Different, and How Marketers Can Engage Them [Infographic]

By Laura Forer

Looking to get inside the mind of a Millennial? Check out this infographic, which explains why this generation shops differently and how marketers can adapt. Read More

event calendar

Jul 25	FREE Seminar—How to Build and Scale a Webinar Program
Aug 3	Seminar—How to Create an Analytics Strategy That Ensures Success
Aug 3	Online Course—Marketing Measurement & Analytics \| 13 online classes
Aug 17	Teach Me How—How to Create a Successful Podcast That Ensures Success
Oct 3-6	B2B Marketing Forum—Save $200 when you register by July 31!

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