MarketingProfs Today: 5 Factors of Value in B2B | Retail Welcome Emails | Customer Technology Stack

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In this issue

1.	How-To: The Five Factors of Value That Drive B2B Sales and Protect Margins
2.	Survey Says: How Retailers Use Welcome Emails to Engage Consumers [Infographic]
3.	PRO Take 10: How to Build a Scrappy Brand Blueprint
4.	My View: Understanding the Customer Technology Stack 2.0
5.	Infographic: The Recipes for Content Marketing Success

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How-To

The Five Factors of Value That Drive B2B Sales and Protect Margins (Article 3 of 4)

By Mark Eardley

Here's straightforward guidance on how to identify what your customers value, understand how value motivates B2B buying, break through the price barrier, and use value (i.e., create it) to justify your pricing. Read More

FOR PRO Members

Take 10: How to Build a Scrappy Brand Blueprint

In just 10 minutes, we'll show you how to build a five-part blueprint you can use to grow your brand's presence on any budget. You'll leave with actionable steps to create a clear and consistent brand experience across all channels. Read More

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Survey Says

How Retailers Use Welcome Emails to Engage Consumers [Infographic]

By Ayaz Nanji

Some 62% of e-commerce marketers say they send new email subscribers some sort of welcome message within 24 hours of signing up, according to recent research from Campaigner. Read More

Quick Take

The Recipes for Content Marketing Success [Infographic]

By Adam Weinroth

Food-related content is huge right now, so we analyzed the behavior of some 2 million visitors to recipe sites to see what they're looking for specifically. Read More

My View

Understanding the Customer Technology Stack 2.0

By Shreesha Ramdas

Marketers are rethinking the tools and platforms used to engage with customers at different stages of the customer journey. Here's a look at how the customer technology stack is changing. Read More

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