MarketingProfs Today: Digital Marketing Strategy | Marketing Attribution | Martech Purchasing

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In this issue

1.	How-To: The 5 Pillars of a Solid Digital Marketing Strategy That Endures
2.	Article: 6 Easy Steps to Kick-Start Marketing Attribution on Your Marketing Team [Sponsored]
3.	PRO Take 10: Three Ways to Maximize Your Tradeshow Presence
4.	Survey Says: The Martech Purchase Process: How Buyers Evaluate Vendors
5.	Infographic: Email Subscribers' Attention Spans Are Increasing. Yes, Really!

Number crunching got you down? Check out Marketing Measurement & Analytics and learn the secret to simple, powerful marketing metrics. 13 classes. 7 hours. Tons of easy-to-implement ideas. Register using code MMA2017 and save $200!

How-To

The Five Pillars of a Solid Digital Marketing Strategy That Endures

By Peter Petralia

Why in this digital world would you operate your digital marketing communications without a solid strategy and plan? Set your foundation on the right footing now, and you'll save time (and money) later. Here's how. Read More

Six Easy Steps to Kick-Start Marketing Attribution on Your Marketing Team

By BrightFunnel [Sponsored Content]

Marketing attribution is becoming a business imperative, but focusing on measurement is a new competency for many marketing teams. So how do you prepare? What initiatives do you need to think through? Here's how to kick-start your attribution efforts. Read More

FOR PRO Members

Take 10: Three Ways to Maximize Your Tradeshow Presence

In just 10 minutes, you'll learn three ways to get the most out of your tradeshow investment. We'll discuss the importance of clear and measurable objectives, share tips on how your company can deliver compelling experiences on the show floor, and show examples of companies that put these tips into action to boost booth traffic and ROI. Read More

Looking for a surefire way to prove the value of your marketing campaigns? Not sure what metrics you need to show the boss? Check out Marketing Measurement & Analytics. You'll learn you what data you need to collect and what to do with it once you've got it. Save $200 when you register using code MMA2017.

Survey Says

The Martech Purchase Process: How Buyers Evaluate Vendors

By Ayaz Nanji

Prospective buyers of marketing technologies rank demos, test drives, and self-driven online research as the most valuable methods for evaluating products/services, according to a recent report from Target Marketing, NAPCO Research, and IBM. Read More

AT-A-GLANCE

Email Subscribers' Attention Spans Are Increasing. Yes, Really! [Infographic]

By Laura Forer

Finally, some good news for marketers: Consumers' attention spans when reading email are increasing! But they still aren't all that long. This infographic by Litmus gives you tips for optimizing emails for short attention spans. Read More

event calendar

Jul 25	FREE Seminar—How to Build and Scale a Webinar Program
Aug 3	Seminar—How to Create an Analytics Strategy That Ensures Success
Aug 3	Online Course—Marketing Measurement & Analytics \| 13 online classes
Aug 17	Teach Me How—How to Create a Successful Podcast That Ensures Success
Oct 3-6	B2B Marketing Forum—Save $200 when you register by July 31!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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