MarketingProfs Today: B2B Loyalty | Content Marketers' Self-Perception | Social Best-Practices

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In this issue

1.	How-To: How to Measure and Improve B2B Customer Loyalty
2.	Survey Says: How Content Marketers Feel They Measure Up to Their Peers
3.	PRO NEW Seminar: Dominate LinkedIn: Connect and Engage With Your Prospects
4.	My View: Five Social Best-Practices and Their Examples From the Food Industry
5.	Infographic: Why Creating a Personal Online Experience for Your Visitors Is Critical

When it comes to getting your content found, we shouldn't be talking about needles and haystacks. We should be talking about double rainbows and David at the Dentist-esque popularity. Learn to make your content stand out from the crowd at Search Marketing School. Save $200 when you use code SEARCH16!

How-To

How to Measure and Improve B2B Customer Loyalty

By Bob Murphy

By ensuring that your marketing encourages repeat business, brand loyalty, and customer referrals, you give your business the kind of boost that can't come from any other source. But how do you go about doing that? Read More

FOR PRO Members

NEW Seminar: Dominate LinkedIn: Connect and Engage With Your Prospects

You'll discover how to use LinkedIn's "hidden" features to connect and engage with your ideal prospects—and ultimately close more sales. You'll learn how to identify your best leads, determine communication strategies that convert, and apply LinkedIn tools that will help you seal the deal. Read More

You're creating great content - don't let it get lost in the morass that is the internet! Join us on August 4 for Search Marketing School and guarantee that content is found and your marketing efforts pay off. Save $200 when you use code SEARCH16!

Survey Says

How Content Marketers Feel They Measure Up to Their Peers

By Ayaz Nanji

Do marketers consider their content strategies more successful or less successful than the strategies of their competitors? Read More

Quick Take

Why Creating a Personal Online Experience for Your Visitors Is Critical [Infographic]

By Verónica Jarski

Marketers are increasingly turning to Web personalization to engage audiences on their websites. Are you? If not, check out these reasons to consider personalization. Read More

My View

Five Social Best-Practices and Their Examples From the Food Industry

By Paige Leidig

What are the most effective, engaging ways to reach your customers via social media? Take a look at these best-practices from the food industry. Read More

event calendar

Jul 26	FREE Seminar—Video Content Is King: 23 Secrets for an Effective Video Strategy
Jul 28	PRO Seminar—Dominate LinkedIn: Connect and Engage With Your Prospects
Aug 4	PRO Seminar—Naked Mole Rats, Fluffy Hamsters, and the Universal Algorithm
Aug 4	MarketingProfs University—Search Marketing School
Aug 12	Virtual Conference—Email Marketing \| 3 online sessions *FREE!*
Oct 18-21	B2B Marketing Forum—Register by August 31 and save up to $300

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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