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In This Issue
+ How-To: Agile: What Marketers Can Learn From Software Developers
+ How-To: Nine Key Things to Look for in an Agency Partner
+ PRO Take 10: IBM's Sandy Carter on Your Social Business Agenda
+ Survey Says: How Marketers Expect Social Spend to Increase [Infographic]
+ My View: How Underdogs Can Market Effectively
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Advertisement  Online Master of Science in Integrated Marketing Communications
Learn to develop and manage marketing communications for a consumer-controlled media world. Earn your master's degree in Integrated Marketing Communications completely online from the Medill School at Northwestern University.
How-To Agile: What Marketers Can Learn From Software Developers
By Tanya Candia
Like agile software development, agile marketing relies on speed, lots of communication, rapid iteration, and highly measurable results. Let's take a closer look at this emerging discipline. Read More
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PRO Take 10: IBM's Sandy Carter on How to Be Bold With Your Social Business Agenda
In just 10 minutes, Sandy describes exactly what it takes to create a social business agenda. If your business is already using social media, she provides guidance on how to gauge the influence of your engagement in the social world. Read More
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Advertisement  Learn to develop and manage marketing communications for a consumer-controlled media world – study online. Earn your master's degree in Integrated Marketing Communications completely online from the Medill School at Northwestern University. Click here to learn more.
Survey Says
How Marketers Expect Social Spend to Increase [Infographic]
By Ayaz Nanji
The majority (62%) of advertising and marketing executives expect companies to increase their spending on Facebook marketing in the next 12 months, according to a recent report. Read More
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Quick Take
Nine Key Things to Look for in an Agency Partner
By Allie Gray Freeland, Joe Griffin
Here's what you need to know to make sure you filter out the riffraff and find an agency partner that actually jibes with your company and, most important, helps your bottom line. Read More
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My View How Underdogs Can Market Effectively
By Abhay Padgaonkar
As marketers, we can easily feel overwhelmed when going up against much bigger rivals. The big dogs have impressive legacies, unique branding, and deep pockets. Does that mean all hope for the underdog's success is lost? Hardly! Read More
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