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In This Issue
+ How-To: How and Why Email Marketers Should Integrate Social
+ PRO: Strengthen Customer Experience on Four Social Media Platforms
+ Survey Says: Social Media Gets Mixed Reviews From Small Business
+ Quick Take: Social Skills for Content Officers—Four Basic Requirements
+ My View: Thrill Your Front-Row Fans Like a Rock Star
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How-To How and Why Email Marketers Should Integrate Social
By Bob Hale
When social media use first took off, many posed the question, "Is social media going to kill email?" But savvy email marketers soon realized they could use social media to their advantage. Here's how. Read More
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PRO How to Strengthen Customer Experience on Four Social Media Platforms
Join us Thursday at noon ET as we uncover what customers expect from businesses on four key social platforms. You'll walk away with concrete, actionable tips you can use to create a stronger customer experience for your brand, no matter where you are online. Read More
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Survey Says
Social Media Gets Mixed Reviews From Small Business
Small business owners are still lukewarm about social media: 53% say they use social media for business, but only 12% say social marketing is a must for their business. Read More
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Quick Take
Social Skills for Content Officers: Four Basic Requirements
Does your content officer have the chops to get you results? It takes more than editorial skills and journalistic training. The folks responsible for your site's content will also need these social skills. Read More
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My View Thrill Your Front-Row Fans Like a Rock Star
By Nehemiah "Nemo" Chu
When was the last time you went to a concert and the artist got off stage to shake hands with fans after the show? In between marketing campaigns, consider hustling to delight your front-row fans. Read More
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@TobeyDeys Google+ is destroying 1-on-1 communication https:////twrt.me/ivh0w via @wordsdonewrite
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Forum Today's Question
By Adrian A 7/21/2011 at 1:30 PM
Can you recommend tools for sharing lengthier videos (e.g., webinars)? I did not have success with YouTube. Go To Question
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July 14-29
 MarketingProfs University LIVE—Websites That Work
July 26
 FREE Seminar—Growing Your Global Fan Base on Facebook sponsored by Vitrue
July 28
 PRO Seminar—Strengthen Customer Experience on Social Media Platforms with Linda Ireland
Aug 11
 PRO Seminar—How to Rapidly Grow Your Business by NOT Marketing with Michael Stelzner
Aug 12
 Digital Marketing World—Content free online conference
Feb 16-17
 SocialTech 2012—Drive leads and sales Get notified when registration opens
 
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