MarketingProfs Today: Find Social Influencers | LinkedIn Native Video | How Email Is Accessed

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In this issue

1.	How-To: Six Foolproof Ways to Find Influencers on Social Media
2.	#SocialSkim: LinkedIn Jumps Into Video, Amazon's Social Shopping Platform: 10 Stories
3.	PRO On-Demand Seminar: Stand Out: How to Develop Breakthrough Ideas
4.	Survey Says: How Email Is Accessed in 2017: Top Devices, Platforms, and Clients
5.	Infographic: Marketers' Top 5 Challenges and How to Overcome Them

Number crunching got you down? Check out Marketing Measurement & Analytics and learn the secret to simple, powerful marketing metrics. 13 classes. 7 hours. Tons of easy-to-implement ideas. Register using code MMA2017 and save $200!

How-To

Six Foolproof Ways to Find Influencers on Social Media

By Werner Geyser

Influencer marketing grew out of celebrity endorsement, but with nearly everybody now on social media... it turns out that relatively ordinary, down-to-earth people are often the best influencers. But how do you find the influencers most suitable for your business? Read More

FOR PRO Members

On-Demand Seminar: Stand Out: How to Develop Breakthrough Ideas

In this seminar based on her book Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, Dorie Clark explains where to look for breakthrough ideas that set you apart and how to promote them. You'll learn how to both cultivate an innovation mindset and become more adept at spotting emerging opportunities. Read More

Looking for a surefire way to prove the value of your marketing campaigns? Not sure what metrics you need to show the boss? Check out Marketing Measurement & Analytics. You'll learn you what data you need to collect and what to do with it once you've got it. Save $200 when you register using code MMA2017.

Survey Says

How Email Is Accessed in 2017: Top Devices, Platforms, and Clients

By Ayaz Nanji

More emails are now opened on mobile devices than via webmail clients or desktop software, according to recent research from Return Path. Read More

Quick Take

#SocialSkim: LinkedIn Jumps Into Video, Amazon's Social Shopping Platform: 10 Stories This Week

By Christian Neri

This week, it's all about LinkedIn: native video, a lite mobile version, and a Windows 10 app. Also: Amazon's social-shopping feed and plans for a WhatsApp competitor; Facebook's Marketplace ad tests and alternative News Feed; the status of paid social; and more! Read More

AT-A-GLANCE

Marketers' Top 5 Challenges and How to Overcome Them [Infographic]

By Laura Forer

It's no secret that marketers have a lot on their plates. Conflicting priorities and lack of resources can make marketers feel like they aren't accomplishing much. Check out this infographic for tips on how to get out of the that's-how-we've-always-done-it rut and get more done. Read More

event calendar

Jul 20	Teach Me How—Advanced Google Analytics for Marketers
Jul 25	FREE Seminar—How to Build and Scale a Webinar Program
Aug 3	Seminar—How to Create an Analytics Strategy That Ensures Success
Aug 3	Online Course—Marketing Measurement & Analytics \| 13 online classes
Aug 17	Teach Me How—How to Create a Successful Podcast That Ensures Success
Oct 3-6	B2B Marketing Forum—Save $200 when you register by July 31!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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