MarketingProfs Today: Brand Positioning Strategy | Relationship Marketing Traps | How to Describe Your Services | SEO Costs

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In this issue

1.	How-To: How to Craft a Brand Positioning Strategy in Four Steps
2.	Article: Relationship Marketing & GDPR: Avoid the Traps of Personalization Data & Targeting Tech
3.	PRO Take 10: How to Successfully Describe Your Services
4.	Survey Says: SEO Pricing: How Much Agencies and Freelancers Charge
5.	Infographic: The Top Five KPIs Online Marketers Should Be Tracking

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How-To

How to Craft a Brand Positioning Strategy in Four Steps

By Naida Alabata

Brand positioning is the foundation of a strong marketing and branding strategy. Learn how to create an impactful positioning statement and use it to help define your brand. Read More

Relationship Marketing and GDPR: Avoiding the Traps of Personalization Data and Targeting Tech

By John Hernandez

If your data practices are GDPR-compliant, you don't have to worry, right? But marketing technologies and techniques that use consumer data for targeting and personalization can still put you in a bind. Read More

FOR PRO Members

Take 10: How to Successfully Describe Your Services

Breaking through the noise to present and describe your business to prospects is getting tougher by the day, but nailing your services description is vital to success. In just 10 minutes, you'll learn how to craft a top-notch services description that can help you win more business. Read More

By becoming a PRO member, you'll receive unlimited access to an unparalleled collection online, on-demand marketing resources on over 250 topics. Go PRO and save 30% with code WOOHOO.

Survey Says

SEO Pricing: How Much Agencies and Freelancers Charge

By Ayaz Nanji

Most search engine optimization (SEO) agencies and specialists charge a monthly retainer for some or all of their services, according to recent research from Ahrefs. Read More

AT-A-GLANCE

The Top Five KPIs Online Marketers Should Be Tracking [Infographic]

By Laura Forer

With so many metrics to be measured, how can marketers focus their energy on the most important ones? Tracking and improving these five KPIs can have a big impact on your marketing success. Read More

event calendar

Jul 24	FREE Seminar—How to Build an On-Demand Webinar Content Strategy
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Sep 14	Virtual Conference—Marketing Strategy
Nov 13-16	B2B Marketing Forum—Register by September 14 to save up to $200!

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