MarketingProfs Today: App Mistakes | Hyper-Personal Mobile Push | Lead Gen Tactics, Metrics

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Three Common Mistakes Mobile App Marketers Make, and How to Fix Them
2.	Quick Take: Three Easy Tips for Hyper-Personal Push Notifications
3.	PRO NEW Seminar: How to Build Your Podcast Brand, With Nick Westergaard
4.	Survey Says: The Top Online Lead Generation Tactics and Metrics
5.	My View: Five Classic Traits of Successful Strategies

Learn how to blend digital skills like information architecture and experience design with branding and messaging. Earn your master's degree in Information Design and Strategy completely online from Northwestern University. Click here to learn more.

How-To

Three Common Mistakes Mobile App Marketers Make, and How to Fix Them

By Alon Even

How mobile app makers and marketers learn from their peers' mistakes is what empowers them to create an app that engages users. So let's take a look at three common mistakes—and how to avoid them. Read More

FOR PRO Members

NEW Seminar: How to Build Your Podcast Brand, With Nick Westergaard

You'll discover how to get started in podcasting—from understanding its current state to the mechanics and equipment needed to begin. You'll learn how to develop a podcast that both aligns with your brand promise and engages your audience. Read More

Online Master of Science in Information Design and Strategy from Northwestern University—learn how to blend digital skills with branding and messaging, translate data into compelling visual forms and narratives, and understand how research and analytics can drive communication strategies and tactics. Learn more.

Survey Says

The Top Online Lead Generation Tactics and Metrics

By Ayaz Nanji

Marketing, sales, and business professionals say email is the most effective digital tactic they use to generate leads, according to a recent report from Ascend2. Read More

Quick Take

Three Easy Tips for Hyper-Personal Push Notifications

By Momchil Kyurkchiev

For marketers considering push notifications in their mobile marketing strategy, these tips for triggering hyper-personalized notifications will help build brand loyalty, as opposed to pushing users away. Read More

My View

Five Classic Traits of Successful Strategies

By John Bell

Wanting to reach a goal isn't enough. You need a strategic plan of action to achieve that goal. Read More

event calendar

Jul 23	PRO Seminar—How to Build Your Podcast Brand
Jul 28	FREE Seminar—Beyond Posts and Shares: How to Select the Right SMMS
Aug 4	FREE Seminar—Eight Ways to Improve Your Email Marketing in 2015
Aug 6	PRO Seminar—Words That Stick: How to Make Your Brand Googleable
Aug 14	Virtual Conference—Marketing Strategy & Planning: Like a Boss—FREE!
Oct 20-23	B2B Marketing Forum 2015—Register now to save up to $300

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

Advertise with us: Download our Media Kit
or call (866) 557-9625

Want to contribute an article to MarketingProfs? See our guidelines.

Copyright © 2000-2015 MarketingProfs, LLC All Rights Reserved
Terms under which this service is provided to you.
We protect your privacy. All logos and names are the copyrights of the respective owners.

MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625