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| All of us use email for marketing, and 95% of us use open rates as a success metric. But that's about to end. Apple's Mail Privacy Protection will allow Apple Mail users to prevent senders from seeing when and where emails are opened. A lot of our opens come from Apple Mail... so what other metrics should we be tracking? Find out in State of Email Analytics report from Litmus. You'll learn about the metrics other email marketers track—and how they do it. After all, if you want your email campaigns to return the best possible ROI, you need the right performance data and accurate insights. Litmus Email Analytics will help you get both.
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| We've just added 2 more services to our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage). Branding and Analytics have joined the positioning & messaging, customer experience, and demand generation services. Each is specially designed for marketers who have important work to do but don't have the time or team to ensure success. See how MarketingProfs can help you. |
A series of 5 "working webinars" on demand gen will have you learning by doing hands-on work, not just by watching. We kicked off on July 15 with the first webinar, on lead magnets. This week, we'll move on to list-building, then in the following weeks to welcome campaigns, sales campaigns and pipelines, and nurture campaigns. Sign up for each one to learn by doing!
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| A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: Positioning | Customer Experience (CX) | and Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line. |
| News You Can Use |
| Updates from around the industry |
| Billtrust Launches New Global Partner Program to Accelerate Growth Business Wire |
| Dwolla Secures $21M to Spearhead the Future of B2B Payments PR Newswire |
| RAIsonance Joins Microsoft for Startups Program The Street |
| Red House B2B Marketing Adds to Leadership Team Yahoo Finance |
| VARStreet Adds Reviews and Ratings Feature to B2B E-Commerce Platform Offerings MarTech Series |
| Bain Capital PE to Buy B2B Medical Tech Marketplace PartsSource PYMNTS |
| MineralTree Adds ERP/Fintech Veteran Jim Bork as Chief Sales Officer Yahoo Finance |
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