MarketingProfs Today: Popups | The New $1B Messaging App | Top US Advertisers

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: 10 Tips for Making Popups Go the Extra Mile for Your Business
2.	#SocialSkim: What Marketers Need to Know About Messaging App 'Line,' Plus 10 More Stories
3.	PRO [Online Toolkit] Optimize and Maintain Your Email List
4.	My View: Following Privacy Laws Doesn't Mean You're Not Freaking Out Your Customers
5.	Survey Says: The 10 Biggest Advertisers in the United States

Join us on July 26 for Video Content Is King: 23 Secrets for an Effective Video Strategy to learn learn why you want video in your content programs, which videos you need, and how to get started today. Register today.

How-To

10 Tips for Making Popups Go the Extra Mile for Your Business

By Reshu Rathi

Popups were once the bane of the Web; today, they are an excellent way to capture visitors' attention and improve conversion rates. But if not done properly, they still ruin the customer experience. Read More

FOR PRO Members

[Online Toolkit] Optimize and Maintain Your Email List

Creating a plan to manage your email list is difficult. That's why we've pulled together all the steps for building, optimizing, and governing your list so that it aligns with your business objectives. Use our Email List Manager to simplify the process now—and thank us later! Read More

Are you ready to kick your email program up a notch? Don't miss our August 12 Email Marketing Virtual Conference (free). Register today.

Survey Says

The 10 Biggest Advertisers in the United States

By Ayaz Nanji

Procter & Gamble spent the most money ($4.3 billion) on US advertising in 2015, according to recent research from Ad Age. Read More

Quick Take

#SocialSkim: What All Marketers Need to Know About Messaging App 'Line,' Plus 10 More Stories This Week

By Christian Neri

This week, the hot $1B South Korean messaging platform Line, Snapchat's push to bring movie studios and TV partners aboard, how you can now target your Facebook Live streams at the right audience, and much more! Read More

My View

Following Privacy Laws Doesn't Mean You're Not Still Freaking Out Your Customers

By Marcia Yudkin

When the issue of privacy comes up in marketing, most companies only consider whether they're following policies and laws. But even when you adhere to the rules, you can accidentally creep out clients. Read More

event calendar

Jul 21	PRO Seminar—Stand Out: How to Develop Breakthrough Ideas
Jul 26	FREE Seminar—Video Content Is King: 23 Secrets for an Effective Video Strategy
Jul 28	PRO Seminar—Dominate LinkedIn: Connect and Engage With Your Prospects
Aug 4	MarketingProfs University—Search Marketing School
Aug 12	Virtual Conference—Email Marketing \| 3 online sessions *FREE!*
Oct 18-21	B2B Marketing Forum—Register by August 31 and save up to $300

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

Advertise with us: Call (866) 557-9625

Want to contribute an article to MarketingProfs? See our guidelines.

Copyright © 2000-2016 MarketingProfs, LLC All Rights Reserved
Terms under which this service is provided to you.
We protect your privacy. All logos and names are the copyrights of the respective owners.

MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625