MarketingProfs Today: Reaching Hispanics | LGBT Consumers | Facebook vs. YouTube | Mobile Games

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In this issue

1.	How-To: The Biggest Hurdle to Reaching Hispanics Isn't Language, It's Mobile
2.	Podcast: Win With Mobile Games: Kevin Bachus of Dave & Buster's on Marketing Smarts
3.	PRO How-To Guide: Video Marketing: How to Roll Video Into Your Media Mix
4.	My View: Can Facebook Win the Video Marketing Battle?
5.	Survey Says: LGBT Consumers: What Marketers Need to Know

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How-To

The Biggest Hurdle to Reaching Hispanics Isn't Language, It's Mobile

By Yuriy Boykiv, Rob Douglas

Here's how you can reach Hispanic consumers, who are far less likely to access the Internet from a desktop computer, but more likely to own and use a smartphone, than non-Hispanics. Read More

Podcast

Win With Mobile Games: Kevin Bachus of Dave & Buster's on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Kevin Bachus, co-creator of the Xbox, senior VP of entertainment and games strategy at Dave & Buster's, discusses how the company uses mobile games to stay connected with customers between visits. Read More

FOR PRO Members

How-To Guide: Video Marketing: How to Roll Video Into Your Media Mix

In this 16-page guide, we'll explore the benefits of video marketing, the variety of video formats, and how to make video on a budget. We'll also look at how to use social media with video and strategies for cashing in on video. Read More

Online Master of Science in Information Design and Strategy from Northwestern University—learn how to blend digital skills with branding and messaging, translate data into compelling visual forms and narratives, and understand how research and analytics can drive communication strategies and tactics. Learn more.

Survey Says

LGBT Consumers: What Marketers Need to Know

By Ayaz Nanji

The number of non-Hispanic adults in the United States who identify as lesbian, gay, bisexual, or transgender (LGBT) has risen 30% since 2007, according to a recent report from Experian Marketing Services. Read More

My View

Can Facebook Win the Video Marketing Battle?

By Kevin Johnson

The Internet's abuzz with news of the rapid growth of Facebook's video viewership and speculation whether Facebook will topple YouTube. Let's take a look at the numbers and what they mean for marketers. Read More

event calendar

Jul 23	PRO Seminar—How to Build Your Podcast Brand
Jul 28	FREE Seminar—Beyond Posts and Shares: How to Select the Right SMMS
Aug 4	FREE Seminar—Eight Ways to Improve Your Email Marketing in 2015
Aug 6	PRO Seminar—Words That Stick: How to Make Your Brand Googleable
Aug 14	Virtual Conference—Marketing Strategy & Planning: Like a Boss—FREE!
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