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In This Issue
+ How-To: The 10-Step Path to Marketing Nirvana
+ Survey Says: The Most (and Least) Effective Keywords in Email Subject Lines
+ PRO Seminar: David Meerman Scott's New(est) Rules of Marketing & PR
+ Infographic: Direct Mail Marketing, Direct Profit?
+ My View: Job Seekers, Is Your Social Media Profile Squeaky Clean?
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Advertisement  Online Master of Science in Integrated Marketing Communications
Learn to develop and manage marketing communications for a consumer-controlled media world. Earn your master's degree in Integrated Marketing Communications completely online from the Medill School at Northwestern University.
How-To The 10-Step Path to Marketing Nirvana
By Tom Asacker
Marketing nirvana is liberation from a deluded marketing mind—the one that imagines it can persuade people to do things they don't truly believe in or desire. Enlightened marketers, on the other hand, understand the realities of today's savvy and well-connected marketplace. Read More
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PRO PRO Seminar: David Meerman Scott's NEW New Rules of Marketing & PR for 2013
David will share what's new with marketing & PR. He'll discuss the importance of real-time marketing and newsjacking—a concept he popularized and devoted a new chapter to in the 4th edition of his internationally best-selling book, The New Rules of Marketing & PR. Read More
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Advertisement  Online Master of Science in Integrated Marketing Communications
Learn to develop and manage marketing communications for a consumer-controlled media world. Earn your master's degree in Integrated Marketing Communications completely online from the Medill School at Northwestern University.
Survey Says
The Most (and Least) Effective Keywords in Email Subject Lines
By Ayaz Nanji
Emails with the word "alert" in their subject lines have a higher than average open rate, whereas those with "report” have a lower average lower open rate, according to a recent study. Read More
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Quick Take
Direct Mail Marketing, Direct Profit? [Infographic]
By Verónica Maria Jarski
Despite the persistent rumors that print is dead, mailboxes everywhere continue to get stuffed with direct mail marketing pieces. But how successful is direct mail marketing really? Read More
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My View Job Seekers, Is Your Social Media Profile Squeaky Clean?
By Jack Stonehouse
Job recruiters say having a professional profile online is as important as attending job fairs, networking in person, and sending resumes. But just having a professional profile isn't enough... Read More
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Jul 24
 FREE Seminar—How Marketers Can Use Social Business to Align Global Marketing Teams
Jul 25
 PRO Seminar—The NEW New Rules of Marketing and PR for 2013 with David Meerman Scott
Aug 6
 FREE Seminar—Thinking Outside the Marketing Box at Dell
Aug 8
 PRO Seminar—SEO in 2013: Current Trends and Future Predictions
Aug 8
 MarketingProfs University—Search Marketing School Use code SEARCH13 to save $200
Aug 9
 Virtual Conference—Social Media Strategy Sign up for free!
Oct 9-11
 B2B Forum 2013—Boston, MA Save up to $400 through Sept 15
 
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